The New Strategic Communication: Creating and Strengthening Business Partnerships in the Conceptual Age

INSYMA 2018 will be held on March 1st 2018. The main theme will be 'The conceptual age'. The world has entered the conceptual era, where current economic demand requires skilled workers in areas guided by the right hemisphere of the brain including: Design, Story, Symphony, Empathy, Play and Meaning. People tend to emphasize on intangible aspects such as good atmosphere, experience and so on. This leads to great opportunity to combine art with many fields. Consumer seeks for not only utility, but also experience, friendly atmosphere and beautiful scene. We believe there are a lot of opportunities for research and discussion in the conceptual age. We indeed invite issues of ethics and morality affecting socio-business systems.