The Business Strategies of the Major Hollywood Film Studios (1929–2024)

Surveying the strategies employed by film studios to market and produce their most successful films between 1929 and present day, this book incorporates multi-layered comprehensive analysis on the media industry and how it works.
Author and business strategist Guy Di Piazza draws on over 25 years of experience and looks at the corporate, business, market and production strategies of the leading motion picture companies through a 95-year history. Investigating the strategic initiatives employed particularly for the most successful (or ‘premium’) films allows Guy to evaluate the commercial and creative strategies of the major film studios during four distinct historical periods: The Golden Age of Hollywood (1929 to 1949); Hollywood In Decline and In Transition (1950 to 1966); The New American Cinema (1967 to 1976); and The Era of The Media Giants (1977 to 2024).
With extensive business strategy analysis, this book assesses the film industry from a commercial and economic perspective to bring better understanding to readers as to how the major studios have evolved over time and what that means for today’s digitally connected world. Ideal for researchers and advanced students studying film business and the media industry, as well as professionals in the film business.