Trust, Media and the Economy

Joanna Paliszkiewicz works as a full professor at the Warsaw University of Life Sciences (WULS—SGGW). She is the director of the Management Institute. She is also an adjunct professor at the University of Vaasa in Finland. She obtained academic title “full professor” from International School for Social and Business Studies in Slovenia. She is well recognized in Poland and abroad for her expertise in management issues: knowledge management and trust management. She has published over 220 papers/manuscripts and is the author/co-author/editor of 21 books. Jerzy Gołuchowski is a Full Professor at the University of Economics in Katowice. He has served as Vice-Rector (2005–2009) and Dean (2009–2019 2020-now) of the Faculty of Informatics and Communications and he is Head of the Department of Communication Design and Analysis (since 2017). His scientific interests are concentrated around communication issues in decision-making processes, artificial intelligence, and management of organizations, particularly the management of trust, knowledge, and communication in organizations. Katarzyna Zdanowicz-Cyganiak has a PhD in Humanities Sciences and is an Assistant Professor in the Department of Communication Design and Analysis at the University of Economics in Katowice, Poland. She worked in the media as a press, radio and television journalist. She was also an editor of socio-cultural magazines and a collaborator of many literary magazines. Kuanchin Chen is Professor of Computer Information Systems, Director of the Center for Business Analytics, and John W. Snyder Fellow at Western Michigan University. He has more than twenty-five years of research, teaching, and consulting experience. His research interests include data analytics, social networking, privacy & security, online behavioral issues, AI and human computer interaction.

PART I Trust in Media. Trust and Distrust in Economy 1. The Role of Trust in Media and the Economy: Future Directions 2. Trust, Sense of Control, and Diffusion of Narratives: From the Fictional World to Reactions to Uncertainty in Reality 3. Trust in the Media as the Main Source of Economic Knowledge Among the Populations of Poland and France 4. Clickbaitism and Trust in Media Outlets 5. A Simulacrum of Trust? The Production of Confessions in the Media 6. Trust Dynamics in Amberverse: A Case Study of Amberlynn Reid's YouTube Channel, the Commentary Community and Audience Engagement 7. Media Communication With Stakeholders on Example of Polish Innovation and Entrepreneurship Centers 8. Between a “Nazi rag” and “our newspaper”: A Strategy of Building Readers’ Trust in “Gazeta Żydowska” 9. Who do Gemini and ChatGPT Serve? Trust in Economic Power Embedded in the Chatbot Discourse 10. Trust and the Economic Performance of Creative Industry Entities and Artificial Intelligence Technology 11. User Generated Content in Building Brand Trust 12. Trust or Distrust? Expectations in Students’ Opinions About Academic Teachers in the Context of Socio-economic Background and Media Coverage 13. Trust in Technology Among Representatives of Generation Z – Students 14. Trust in News Media and its Impact on Media Use among Generation Z PART II Impact of Trusted Communication on the Economy 15. Social Media in Trusted Communication and Economy 16. Trusted Sources of Innovation in Small Business: The Case of the COVID-19 Pandemic 17. The Trust-based Marketing Communication, National Brand Equity and Economy – The Case of Poland and Bulgaria 18. Marketing Communication in Building Trust in the Enterprise 19. Reliability of Financial Influencers and Its Effect on Generation Z Investors’ Behaviours and Decisions 20. What Financial Measures Among European Food and Beverage Listed Companies Create Trust Among Investors? 21. Economic Uncertainty: A Perspective of Young Consumer22. The Concerns Among Young Consumers on Selected Socio-Environmental Factors 23. Greenwashing – Consumer Trust and Deceptive Corporate Practices 24. Trust in Strangers Based on the Example of the Media Image of Ukrainian War Refugees in Selected Opinion Weeklies in Poland