Mining Tweets for Resilience: Uncovering Business Responses on Social Media

(Autor)

Buch | Softcover
114 Seiten
2024
tredition (Verlag)
978-3-384-28306-1 (ISBN)
28,54 inkl. MwSt
The modern business landscape is constantly evolving, and unforeseen disruptions can significantly impact operations and customer relationships. From natural disasters and economic downturns to social media controversies and product recalls, businesses must be prepared to navigate challenging situations effectively. Social media, particularly Twitter with its real-time nature and vast user base, has emerged as a critical platform for crisis communication and reputation management.This paper delves into the concept of "mining tweets for resilience." By systematically analyzing tweets related to a business or industry during disruptive events, valuable insights can be obtained. These insights can then be used to inform strategic decision-making, allowing businesses to adapt, respond, and ultimately emerge stronger.

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Erscheint lt. Verlag 8.7.2024
Verlagsort brize city
Sprache englisch
Maße 155 x 234 mm
Gewicht 204 g
Themenwelt Sachbuch/Ratgeber Geschichte / Politik Politik / Gesellschaft
Sozialwissenschaften Soziologie Makrosoziologie
Schlagworte Mining • Resilience • respond • Retweets • Social Listening • Social Media • Strategies • Twitter • Twitter Data • uncovered
ISBN-10 3-384-28306-6 / 3384283066
ISBN-13 978-3-384-28306-1 / 9783384283061
Zustand Neuware
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