Social Mentality and Online Life of China's Elderly

Gao Wenjun is Associate Professor at the Institute of Sociology, Chinese Academy of Social Sciences. Her main research fields include internet social mentality, social consensus, and social culture. He Yijin is Associate Professor at the Faculty of Humanities and Social Sciences, Beijing University of Technology, China. His main research fields include internet social mentality, social consensus, and social culture. Zhu Di is Professor at the Institute of Sociology, Chinese Academy of Social Sciences. Her main research fields include sociology of consumption, sustainable consumption, and social structure and stratification. Wang Xiaobing is Director of Corporate Culture Department of Tencent. Her main research fields include internet industry, corporate culture, social consensus, and social culture.

1. The Significance of Studying How the Elderly Adapt to the Internet World 2. Framework for Analyzing the Social Mentality and Online Life of the Elderly 3. Methodology and Research Methods 4. The Current Online Life of the Elderly 5. The Elderly’s Aspiration for a Better Life in the Digital Age and Their Positive Social Mentality 6. Measurement and Analysis of the Elderly’s Internet Literacy: Information Ability 7. Measurement and Analysis of the Elderly’s Vision 8. Case Study of the Elderly’s Online Behavior under the Vision Framework 9. Qualitative Analysis of the Elderly’s Vision for the Internet 10. Mechanisms Affecting the Elderly’s Vision for the Internet and Their Behavior 11. Conclusion and Advice on Helping the Elderly Adapt to the Internet World