An Introduction to News Product Management - Damon Kiesow

An Introduction to News Product Management

Innovation for Newsrooms and Readers

(Autor)

Buch | Hardcover
210 Seiten
2023
Routledge (Verlag)
978-0-367-72434-4 (ISBN)
168,35 inkl. MwSt
Drawing on innovations in the business of journalism, this book offers a comprehensive guide to using the human-centred design methods of product management to serve readers and bolster digital success in news organisations.
Drawing on innovations in the business of journalism, this book offers a comprehensive guide to using the human-centred design methods of product management to serve readers and bolster digital success in news organizations.

An Introduction to News Product Management sets out how “product thinking” should be used in news organizations and practiced in accordance with journalistic ethics and customs. Beginning by looking at the history and theory behind the profession, this book builds a foundational understanding of what product management is and why news is a unique product. In the second unit, the author discusses how the human-centred design philosophy of product management aligns with the mission and ethics of journalism, and how that influences the view of audiences and frames strategies. The third unit of the book focuses on the daily use of product management in news organizations, providing students with a guide to its use in researching, prioritizing, and building sustainable projects that deliver news to readers and viewers. Written in an accessible style, this book features input from industry experts and draws on global examples to provide practical guidance.

This is an ideal text for advanced undergraduates and graduates studying entrepreneurial journalism, media innovation, and digital media economics, as well as media professionals keen to learn more about product management and human-centred design methods.

Damon Kiesow is Knight Chair in Journalism Innovation at the Missouri School of Journalism, USA.

Acknowledgements

Introduction

What Is Product Management?

1. The News Product Manager

2. A Brief History of Product Management

3. Theories of Product Management

4. Theories of Innovation

Product Management in News

5. The Business of Content

6. Managing News Innovation

7. The Mission of News Product

Making News Products

8. Product Is Research

9. Product Is Prioritization

10. Product Is Building

11. Product Is Learning

Glossary

Index

Erscheinungsdatum
Zusatzinfo 22 Line drawings, black and white; 2 Halftones, black and white; 24 Illustrations, black and white
Verlagsort London
Sprache englisch
Maße 156 x 234 mm
Gewicht 950 g
Themenwelt Mathematik / Informatik Mathematik Finanz- / Wirtschaftsmathematik
Sozialwissenschaften Kommunikation / Medien Journalistik
Sozialwissenschaften Kommunikation / Medien Medienwissenschaft
Wirtschaft Betriebswirtschaft / Management Projektmanagement
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
Wirtschaft Volkswirtschaftslehre
ISBN-10 0-367-72434-0 / 0367724340
ISBN-13 978-0-367-72434-4 / 9780367724344
Zustand Neuware
Informationen gemäß Produktsicherheitsverordnung (GPSR)
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