A Touch of the Madness

Companies and organisations tend to be comfortable with the tried and true. But customers are attracted to what’s new, different, and better.

True innovation means fully and fearlessly pursuing your vision - and you can’t do that without a touch of the madness.

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Legendary movie producer Larry Kasanoff knows firsthand that massive success requires taking big risks. It means embracing your crazy side: the most unique, boldest, and bravest part of you, and your greatest asset when it comes to creating something truly original.

In A Touch of The Madness, Larry uses behind-the-scenes stories of some of Hollywood’s biggest blockbusters, including Terminator 2 Judgment Day, Platoon, True Lies, Dirty Dancing, and the Mortal Kombat film series, to show you the three principles that form the foundation of a thriving career in any industry:

Create a great idea that will excite your audience
Ask as many times (and as many people) as it takes to get a “yes”
Play while you work - don’t forget to have fun with it

The current of the river of life will always try to pull you towards the middle, towards complacency and mediocrity. Other companies or competitors that don’t give into that current will eclipse you. The best tool you have for swimming against that current of mediocrity is innovation.