Pitch Like Hollywood: What You Can Learn from the High-Stakes Film Industry
McGraw-Hill Education (Verlag)
978-1-264-26856-6 (ISBN)
From impromptu elevator pitches to full-board presentations, sales and marketing professionals face an “audience” daily—often with make-or-break consequences. No matter what business you’re in, you can up your game substantially by incorporating elements of a classic Hollywood pitch: driving emotion, piquing curiosity, and ultimately winning over decision makers with top-notch persuasion and performance.
In Pitch Like Hollywood, clinical psychologist Peter Desberg and writer/producer Jeffrey Davis take you on an insiders’ tour of the entire process, from defining the fundamentals to smart strategies for overcoming stage fright (pitch panic). They also include a step-by-step guide so that you can adapt the Hollywood Pitch for your next board meeting or sales call. With chapters that include Persuasion Boot Camp, The Pitch Panic Cycle, and Creating the Pitch II (The Sequel), you’ll have a front-row seat in a master class on giving great performances for any audience, every time.
Peter Desberg is professor emeritus at California State University, Dominguez Hills, and recipient of the Distinguished Teaching Award and Outstanding Professor Award. He is also a licensed clinical psychologist specializing in the area of stage fright and performance anxiety. The author of 23 books, he has been quoted by such publications as The Wall Street Journal, Psychology Today and The New York Times, and has consulted for companies including Apple, Boeing and Toyota in the areas of pitching and persuasion, corporate presentations, and using storytelling and humor in business presentations. Jeffrey Davis is a professor of screenwriting at Loyola Marymount University in Los Angeles, and served from 2009-2019 as the department chair. Davis has also written and produced trade shows for Dick Clark Productions and counted among his advertising clients Dell Computers, Toyota of America and Honda. His has more than 30 credits to his name, including Night Court, Remington Steele, and documentaries for A&E, Discovery, and The History Channel. As a consultant, his areas have also included writing, pitching, and employing storytelling and humor in business presentations.
| Erscheinungsdatum | 07.03.2022 |
|---|---|
| Verlagsort | OH |
| Sprache | englisch |
| Gewicht | 538 g |
| Themenwelt | Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft |
| Sozialwissenschaften ► Kommunikation / Medien ► Journalistik | |
| Wirtschaft ► Betriebswirtschaft / Management ► Allgemeines / Lexika | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 1-264-26856-4 / 1264268564 |
| ISBN-13 | 978-1-264-26856-6 / 9781264268566 |
| Zustand | Neuware |
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