Incidental Exposure to Online News

Dr Borchuluun Yadamsuren is an instructor at Columbia College in Columbia Missouri. Her research focuses on the information behavior of news consumers, serendipitous information discovery, gaming, and human computer interaction. As a part of her postdoctoral fellowship at the Reynolds Journalism Institute, she created the MU Tiger Challenge social game to expose college students to news via serendipitous discovery. With the project, she conducted an experimental study to induce serendipity in social game environment. This game project was highlighted in the book Digital Innovations for Mass Communications: Engaging the User. Yadamsuren received her Ph.D. in information science and M.A. in journalism from the University of Missouri. She earned her M.S. in computer science from the Mongolian Technical University and B.S. in computer science from the Novosibirsk State Technical University in Russia. Dr. Sanda Erdelez is a Professor at the University of Missouri iSchool (School of Information Science and Learning Technologies) in Columbia, Missouri, where she is also the founding director of the MU Information Experience Laboratory. She received her LL.B. and LL.M from the University of Osijek Law School in Croatia and a Ph.D. in information transfer from Syracuse University. Her research interests include human information behavior, human-computer interaction, and usability evaluation in online environments. She has been internationally recognized for her pioneering research of information encountering. She is the co-editor of Theories of Information, a classic reading in human information behavior research and the author of numerous peer reviewed articles. Dr. Erdelez received the 2015 Award for Outstanding Contribution to Information Behavior Research from the Association for Information Science and Technology (ASIS&T) SIG USE and was inducted into the SIG USE Academy of Fellows.

Preface
Acknowledgments
Introduction
Literature Review
Methods
Perception of IEON
The Process of IEON
Conceptual Framework of IEON
Implications and Future Directions
Appendix 1
Appendix 2
Bibliography
Author Biographies