Media Analysis Techniques

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. He has published more than 100 articles, numerous book reviews, and more than 60 books. Among his latest books are the third edition of Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches (2013), The Academic Writer’s Toolkit: A User’s Manual (2008), What Objects Mean: An Introduction to Material Culture (2009), Bali Tourism (2013), Tourism in Japan: An Ethno-Semiotic Analysis (2010), The Culture Theorist’s Book of Quotations (2010), and The Objects of Our Affection: Semiotics and Consumer Culture (2010). He has also written a number of academic mysteries such as Durkheim is Dead: Sherlock Holmes is Introduced to Sociological Theory (2003) and Mistake in Identity: A Cultural Studies Murder Mystery (2005). His books have been translated into eight languages and thirteen of his books have been translated into Chinese.

Preface
Acknowledgments
Part I. Techniques of Interpretation
1. Semiotic Analysis
2. Marxist Analysis
3. Psychoanalytic Criticism
4. Sociological Analysis
Part II: Applications
5. Murderers on the Orient Express
6. Seven Points on the Game of Football (and Some Interesting Statistics)
7. The Maiden with the Snake: Interpretations of a Print Advertisement
8. All-News Radio and the American Bourgeoisie
9. Video Games: A New Art Form
10. Cell Phones, Social Media and the Problem of Identity
Epilogue: Shmoos and Analysis
Appendix: Simulations, Activities, Games, and Exercises
Glossary
References
Author Index
Subject Index
About the Author