Media, Telecommunications, and Business Strategy

Richard A. Gershon Ph.D. (Ohio University), is Professor and co-founder of the Telecommunications and Information Management program at Western Michigan University, where he teaches courses in Telecommunications Management, Law and Policy and Communication Technology. His previous publications include The Transnational Media Corporation: Global Messages and Free Market Competition, winner of the 1998 Book of the Year by the National Cable Television Center. Dr. Gershon has received the Steven H. Coltrin Professor of the Year Award (2000) by the International Radio and Television Society (IRTS), and the Barry Sherman Award for Teaching Excellence (2001) by the Management and Economics division of the Association for Education in Journalism and Mass Communication. In 2007, he was the recipient of the Distinguished Teaching Award at Western Michigan University. Dr. Gershon is a founding member of the International Telecommunications Education and Research Association (ITERA) and served as the organizations first President.

PART I. THE MEDIA AND TELECOMMUNICATIONS INDUSTRY STRUCTURE

1. Media and Telecommunications Economics I.
Principles of Market Structure, Supply & Pricing and Business Conduct

2. Media Management and Strategic Planning

3. Broadcast Television

4. Cable Television

5. The Transnational Media Corporation

6. Media and Telecommunications Economics II.
Principles of Common Carriage and Enhanced Information Services

7. Telephony

8. Mobile Telephone and Wireless Communication

9. The Internet: Electronic Commerce and Social Media

10. Satellite Communication

PART II. MEDIA AND TELECOMMUNICATIONS MANAGEMENT

11. Innovation and Technology Management

12. Media Management and Telecommunications: Principles of Management Theory and Application

13. Telecommunications and Financial Management
Ron Rizzuto, Ph.D., University of Denver
Mike Wirth, Ph.D., University of Tennessee

14. Media and Telecommunications Marketing
Heidi Hennink-Kaminski, Ph.D., University of North Carolina

15. Leadership and Change Management