Conversations on Consumption

Jonathan Schroeder is the William A. Kern Professor in Communications at Rochester Institute of Technology in New York, USA. He has published widely on branding, communication, consumer research, and identity. He is the author of Visual Consumption (2002) and co-editor of Brand Culture (2006) and the forthcoming Routledge Companion to Visual Organization (2013). He is also editor-in-chief of the interdisciplinary journal Consumption Markets and Culture, and serves on the editorial boards of numerous other journals.

Foreword Russell Belk 1. Introduction Jonathan E. Schroeder 2. A consuming passion: An interview with George Ritzer Steven P. Dandaneau and Robin M. Dodsworth 3. Materiality and the comfort of things: drinks, dining and discussion with Daniel Miller Janet L. Borgerson 4. A conversation with Pierre Guillet de Monthoux Alladi Venkatesh 5. Outsider’s insights: (Mis) understanding A. Fuat Fırat on consumption, markets and culture Alan Bradshaw and Nikhilesh Dholakia 6. Why do you shop? A conversation with Judith Wilske Alladi Venkatesh 7. The mode of information and the cultures of the internet-a conversation with Mark Poster Alladi Venkatesh 8. Roots of Marketing and Consumer Research at the University of Chicago Sidney J. Levy 9. An Interview with Sidney J. Levy A. Fuat Fırat 10. Animal Crackers: Making Progress on The Penguin’s Progress Stephen Brown 11. Romanticism, introspection, and the roots of experiential consumption: Morris the Epicurean Morris B. Holbrook 12. Romanticism, Introspection and Consumption: A Response to Professor Holbrook Colin Campbell