Understanding Journalism

This popular textbook skilfully guides students through the various elements of journalistic practice. It takes into account recent changes in the field, most notably the roles of social media and media ethics.

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The new era of Google, Twitter and Facebook has fundamentally shifted the journalist′s relationship with the audience. To navigate these new realities, it is imperative for journalism students to master skills in cross-platform writing, and understand the implications on their communication decisions.



This second edition of Understanding Journalism tackles these changes head-on. It integrates media and cultural theory with the step-by-step development of writing skills to give students the techniques and the savvy they need to succeed.
Bigger and better, this new edition includes:



A new chapter on who journalists are in the social media age
Reorganization of journalism skills chapters to bring writing and editing to the fore
Full coverage and examples on Twitter, social media, SMS formats
In-depth exploration of the ethical issues raised by new media platforms
All new exercises, case scenarios and further readings


It is the essential guide for all students of journalism.