Media Effects
SAGE Publications Inc (Verlag)
978-1-4129-6469-2 (ISBN)
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Media Effects offers students an in-depth examination of the media′s constant influence on individuals and society. W. James Potter frames media′s effects in two templates: influence on individuals and influence on larger social structures and institutions. By positioning the different types of effects in the forefront, Potter helps students understand the full range of media effects, how they manifest themselves, and the factors that that are likely to bring these effects into being. Throughout the book, Potter encourages students to analyze their own experiences by searching for evidence of these effects in their own lives, making the content meaningful on a personal level.
W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, and journalism. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and several dozen books, including: Media Effects; Media Literacy, 10th edition; The 11 Myths of Media Violence; Major Theories of Media Effects; Becoming a Strategic Thinker: Developing Skills for Success; and 7 Skills of Media Literacy.
PART I: ORGANIZING THINKING ABOUT MEDIA EFFECTS
1. Why Study Media Effects?
2. Defining Key Ideas
3. What is a Media Effect?
4. Media Influence
5. Media Theories
PART II. TYPES OF MASS MEDIA EFFECTS ON INDIVIDUALS
6. Physiological Effects
7. Cognitive Effects
8. Belief Effects
9.Attitude Effects
10. Affective Effects
11. Behaviorial Effects
PART III. TYPES OF MACRO-LEVEL EFFECTS
12. Macro Level Effects on the Public
13. Macro Level Effects - Institutions
14. Macro Level Effects - Society, Culture, and Mass Media
IV: THE BIG PICTURE
15. Big Picture
16. Springboard
| Erscheint lt. Verlag | 13.3.2012 |
|---|---|
| Verlagsort | Thousand Oaks |
| Sprache | englisch |
| Maße | 187 x 231 mm |
| Gewicht | 680 g |
| Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft |
| Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft | |
| ISBN-10 | 1-4129-6469-5 / 1412964695 |
| ISBN-13 | 978-1-4129-6469-2 / 9781412964692 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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