Handbook of Tourism and Consumer Behavior

Edited by Danni Zheng, Associate Professor of Tourism, Department of Tourism, Fudan University, China, Metin Kozak, Professor of Marketing, School of Communication, Kadir Has University, Turkey and Jun Wen, Lecturer of Tourism, School of Business and Law, Edith Cowan University, Australia

Contents
Foreword xv
Jigang Bao
Introduction to the Handbook of Tourism and Consumer Behavior 1
Danni Zheng, Metin Kozak, and Jun Wen
PART I CONSUMER BEHAVIOR IN TOURISM: THEORIES,
SCOPE, AND DEVELOPMENT
1 Digital nomads: redefining tourism success or complicating destination
challenges 12
Anubha Mahender Singh, Sarah Hussain, Priyakrushna Mohanty, and
Mahender Reddy Gavinolla
2 Industry 4.0 in tourism and cultural heritage and impacts on tourist behavior 21
Fatih Varol, Eren Yalcin, Gamze Temizel, and Merve Oksuz
PART II RETHINKING TRAVEL BEHAVIOR AFTER COVID-19
3 Comparing tourist travel behaviour in crises and post-crises 39
María del Pilar Pascual-Fraile, Pilar Talón-Ballestero, and Teresa
Villacé-Molinero
4 The role of destination, pandemic prevention, and personal
characteristics in post-pandemic outbound travel 52
Yuanyuan Shi, Danni Zheng, and Jiamin Chen
5 Potential of spiritual tourism in providing healing and well-being in the
post-COVID era 66
Jinyuan Xia, Salmi Mohd Isa, Changchun Jiang
6 Re-tourism: changes of tourism in the post-pandemic era 82
Darius Liutikas, Gintarė Pociūtė-Sereikienė, Viktorija Baranauskienė, and
Edis Kriaučiūnas
PART III EMERGING TOURISM EXPERIENCES, NICHE MARKETS,
AND TRAVEL BEHAVIOR
7 Gender differences in esports events, tourism experiences, and
behaviors among Gen Z 99
Cenying Huang and Danni Zheng
8 Behavior intention of low-altitude flight tourists based on the TAM-IDT model 113
Yang Guo, Yu Wang, and Yue Lin
9 Competitiveness of traditional Chinese medicine in health tourism 125
Lin Wei, Sha Sha, Long Xin, and Deng Jihang
PART IV TOURISTS’ REACTIONS TO TECHNOLOGY-ENABLED SERVICES
10 Consumer behaviour in tourism and hospitality after service robots 144
Ahu Yazici-Ayyildiz, Muhammed Baykal, and Erdogan Koc
11 Consumer-perceived ethical issues of service robots in tourism and hospitality 155
Boyu Lin and Woojin Lee
12 Would you embrace virtual reality tourism? The effect of experience quality 167
Danping Liu, Hedan Fang, Shaohua Yang, Shaobo Mou, and Tingting Zhu
13 Differences in servicescape perceptions between customers of different
nationalities 178
Canan Aydin and Osman Nuri Özdoğan
PART V SOCIAL MEDIA AND DECISION MAKING IN TOURISM
14 Power and the visual consumption of tourist place in the digital age 191
Mohan Li
15 Factors affecting online hotel bookings in Singapore 202
Kuan-Huei Lee, Chloe S. L. Ang, Joyce Y. N. Chua, Kennis Y. L. Ong, Teryn
Y. L. Lee, and Samuel K. W. Loo
16 Driving force of well-being and tourism memory on eWOM behavior 223
Yedan Fan, Salmi Mohd Isa, and Shaohua Yang
17 Social media and decision-making in tourism 236
Lebogang Matholwane Mathole
PART VI RESPONSIBLE AND SUSTAINABLE TRAVEL BEHAVIOR:
BARRIERS AND IMPLICATIONS
18 Young adults and sustainable travel: on values, social networks and
transport systems 246
Nanna Brunnstrøm, Martin Trandberg Jensen, and Anette Therkelsen
19 Barriers to gender-based pro-environmental travel behavior 260
Vorakarn Chalermchaikit and Metin Kozak
20 Sustainable travel behaviour in tourism development 275
Huu Nghia Le