Research Handbook on Digital Strategy

Edited by Carmelo Cennamo, Professor of Strategy and Entrepreneurship, Copenhagen Business School, Denmark and Affiliate Professor of Digital Transformation, SDA Bocconi School of Management, Italy, Giovanni Battista Dagnino, Chair of Management and Professor of Digital Strategy, University of Rome LUMSA, Italy and Feng Zhu, Professor of Business Administration, Harvard Business School, US

Contents:

Introduction: digital strategy – linear evolution or paradigm shift? 1
Carmelo Cennamo, Giovanni Battista Dagnino and Feng Zhu

PART I DIGITAL STRATEGY AS DIGITAL BUSINESS MODEL CHOICE
1 Digital diversification 18
Paolo Aversa and Francesca Hueller
2 The next frontier of digital business model innovation 43
Ludovica Moi, Yanina Rashkova and Francesca Cabiddu
3 Crafting digital business models: an ongoing process of innovation and
imitation 60
Stephan von Delft and Yang Zhao
4 The digitalization of physical reality: theoretical lenses to incorporate
digitalization into management research 83
Gianvito Lanzolla, Danilo Pesce and Christopher Tucci
5 Framing and reframing digital business models: the global messenger industry 102
Sungu Ahn and Charles Baden-Fuller
6 Free(mium) strategies for digital goods 126
Kevin J. Boudreau, Lars Bo Jeppesen and Milan Miric

PART II DIGITAL STRATEGY AS OPEN SYSTEMS DESIGN
7 Platform scope and value creation in digital platforms 143
Ramya K. Murthy and Anoop Madhok
8 A user guide to centralized, adaptive and decentralized ecosystems 159
Andrew Shipilov, Nathan Furr and Francesco Burelli
9 Inquiry into digital peer-to-peer platforms 177
Oksana Gerwe and Rosario Silva
10 Value creation in digital platform business models: value
conceptualizations, value dimensions and value logics 194
Richard Reinsberg, Birgit A.A. Solem and Per Egil Pedersen
11 Digital competition and user engagement: how do the user engagement
strategies of social media platforms contribute to value creation? 211
Ioanna Constantiou
12 Platform governance as a social movement 224
Thomas Huber, Thomas Kude, Jan Lepoutre and Julien Malaurent

PART III DIGITAL STRATEGY AS DATA USE
13 Strategizing with data: data-based innovations and complementarities 239
Cristina Alaimo and Aleksi Aaltonen
14 Profiting from data products 255
Llewellyn D.W. Thomas, Aija Leiponen and Pantelis Koutroumpis
15 Capturing value from data complementarities: a multi-level framework 273
Paavo Ritala and Kimmo Karhu
16 Data control coordination in cloud-based ecosystems: the EU GAIA-X
ecosystem 289
Niloofar Kazemargi, Paolo Spagnoletti, Panos Constantinides and Andrea
Prencipe

PART IV DIGITAL STRATEGY AND THE NEW MANAGERIAL IMPERATIVES
17 “Open source corporate governance” in the era of digital transformation 309
Igor Filatotchev and Gianvito Lanzolla
18 The impact of artificial intelligence on management practice 324
Sophia Shtepa, Yongjian Bao and Oleksiy Osiyevskyy
19 The strategic use of big data analytics: applications in business practice
and effects on firm performance 342
Giovanni Battista Dagnino and Guglielmo La Bruna
20 Digital coopetition: creating and capturing value with rivals in the age
of algorithms, big data, and platforms 360
Georg Reischauer and Werner H. Hoffmann
21 Key open innovation issues in the digital age: a field-driven research agenda 376
Giulio Ferrigno and Alberto Di Minin
22 What is digital strategy and does it really matter? 393
Feng Li

Index