Doing Social Research and Publishing Results

Dr. Candauda Arachchige​ Saliya is a banking/financial scholar, with interests in the field sharpened during their previous occupations in Sri Lanka as a Banker/Accountant and further developed during their academic career in New Zealand. Saliya holds a Ph.D. from the Auckland University of Technology, New Zealand, an MBA specialized in Finance and Information Systems. Saliya is a member of several professional bodies including the Institute of Chartered Accountants of Sri Lanka (FCA), Certified Public Accountants (CPA) and Certified Management Accountants (CMA) in Sri Lanka, MICM (UK), and Professional Bankers in Sri Lanka. Saliya's international publications include ‘The Oldest Profession’ published in AAAJ, an A* journal, Qualitative Research in Financial Markets, International Journal of Money Banking and Finance, International Journal of Finance and Economics, Review of Economics and Finance, Advances in Climate Change Research, International Journal of International Women Society and Review of Behavioral Finance, Journal of Accounting in Emerging Economies, Accounting Forum and International Journal of Casestudies, International Journal of KIU and Journal of Applied Economic Sciences, etc.

Introduction.- Evolution of Western Research Methodology.- Qualitative vs Quantitative.- Research Types and Approaches.- The 10 Elements of Academic Research (10ps).- Articulation of Research Problem.- Literature Review.- Data Collection.- Introduction.- Data and Variables.- Relevant Statistical Concepts.- Statistical Testing Methods.- Structural Equation Modeling (Sem).- Econometrics.- Qualitative Startegies.- Narrative Research.- Case Studies.- Phenomenology.- Ethnography.- Grounded Theory.- Action Research.- Poetic Inquiry.- Mixed Methods Strategy.- Analysis.- Typologies and Graphics.- Discussion and Conclusions.- Writing Abstracts/Summaries.- The Publishing Process.- Cover Letters.- Addressing Reviewers’ Critics.