Elementary Schoolers, Meet Media Literacy - Jim Wasserman, David W. Loveland

Elementary Schoolers, Meet Media Literacy

How Teachers Can Bring Economics, Media, and Marketing to Life
Buch | Hardcover
166 Seiten
2020
Rowman & Littlefield (Verlag)
978-1-4758-4223-4 (ISBN)
62,35 inkl. MwSt
This teaching manual supplies lessons designed for elementary students (grades 1 – 5) that establish a foundation for skill-building in recognizing, deconstructing, evaluating, and choosing for themselves whether to accept a tangible product or intangible message. Students will learn to become active, rather than passive, receivers of messaging.
In a world of media saturation, children today are not future consumers of information and goods, but targeted participants involved in a game in which they don’t know the rules or even that they are playing, yet one that will affect them throughout their lives. This teaching manual will help educators to not only introduce the concepts of economics, financial literacy, and media literacy to elementary students but supplies lessons designed to provide hands-on experiences recognizing, deconstructing, evaluating, and choosing for themselves whether to accept the tangible product or intangible message offered. The lessons help students to build a toolbox of analytical skills that they can carry with them and develop further throughout the rest of their lives to distinguish information from persuasion, from what people tell them they should believe to what the students, through critical thinking, decide is worthy of their belief.

Jim Wasserman, a former business litigation attorney, has spent the last 25 years teaching media literacy, economics, government, and history. Jim currently lives in Granada, Spain, where he writes on media literacy, economics, and finance. Jim dreamed of a Hemingway-like life of writing in Spain, and so far to that end has amassed a houseful of cats. David W. Loveland’s liberal arts education of studying ancient language, culture, religion, and literature have been instrumental in understanding the effects of media literacy through time. A career educator living in Dallas, Texas, Dave teaches 8th grade Humanities with an emphasis on American history and language arts.

Table of Contents
Preface
Chapter 1: Can Elementary Students Learn Economics and Media Literacy?
Chapter 2: Marketing & Media: The Twin Pillars of American Society
Chapter 3: Introduction to Basic Economics (The Objective Study of Choice)
Chapter 4: Behavioral Economics (How we are “Nudged” While Making our Choices)
Chapter 5: Coolness: The Super Nudge
Chapter 6: Seeking Media Lit’s Holy GRAIL (Consumer Demographics)
Chapter 7: An Age-old Question (Age and Consumerism)
Chapter 8: Child’s Play or Child’s Pay? (Children, Consumerism, and Media)
Chapter 9: Media Literacy, Relativity, and Persuasion
Chapter 10: Telling the Truth
Glossary
Bibliography
About the Authors
Index

Erscheinungsdatum
Reihe/Serie Media, Marketing, & Me
Verlagsort Lanham, MD
Sprache englisch
Maße 161 x 229 mm
Gewicht 435 g
Themenwelt Schulbuch / Wörterbuch
Sozialwissenschaften Pädagogik Schulpädagogik / Grundschule
Wirtschaft Betriebswirtschaft / Management Marketing / Vertrieb
Wirtschaft Volkswirtschaftslehre
ISBN-10 1-4758-4223-6 / 1475842236
ISBN-13 978-1-4758-4223-4 / 9781475842234
Zustand Neuware
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