Digital Economy. Emerging Technologies and Business Innovation

Digital Marketing.- The Role of Content Marketing Strategies in Traffic Generation: A Conceptual Model Development.- Exploring Readers' Perception of Professional Blogs.- Co-design and Chronic Regulatory Focus: a Cross-Cultural Study and Suggestions for Future e-Marketing Practices.- The Practices of Nonprofit Organizations in the New Age of Social Media: A Qualitative Study of Donors' Receptiveness.- E-Banking and competitive intelligence.- The Likelihood of Financial Inclusion in e-Banking: a BiProbit Sample-Selection Modeling Approach.- Banking Development, Governance and Innovation.- Competitive Intelligence in the Start-Up Companies Belonging to the ICT Sector in Tunisia.- Information System Technologies.- Lightweight Cryptography for Resource-Constrained Devices: A Comparative Study and Rectangle Cryptanalysis.- An Improved CNN Steganalysis Architecture Based on Catalyst Kernels" and Transfer Learning.- DAPER Joint Learning from Partially Structured GraphDatabases.- An Adverse Drug Events Ontology Population from Text using a Multi-Class SVM based Approach.- E-Learning, E-Government and E-health.- E-Learning Effectiveness: a Survey in Two Tunisian Higher Education Establishments Using an Educational Platform.- Determinants of E-Learning Effectiveness: The Case of Tunisian Virtual School of Post Office.- E-Government and Social Media in Tunisia: An Empirical Analysis.- Social Marketing in Tunisian Public Health: Case of Sahtek.