Persuasion IQ
Amacom (Verlag)
978-0-8144-0993-0 (ISBN)
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Everything we want in life comes as a direct result ofpersuasion. Regardless of our job titles, careers, dreams,or goals, our ability to influence others is the key tosuccess. Whether we're selling a product, presenting anidea, asking for a raise, or influencing someone to be abetter person, persuasion is the magic ingredient.
Yetdespite the fact that much has changed in recent yearsregarding how people are persuaded-having become morediscerning due to an onslought of countless persuasivemessages through e-mail, TV, and other media every day-many of us continue to use outdated techniques forconvincing others...or worse yet, have no technique at all.Kurt Mortensen, through his Persuasion Institute, hassought out and studied the world's top persuaders, and withhis specially formulated Persuasion I.Q. assessment-themost comprehensive persuasion resource available today-he lets readers in on the essential habits, traits, and skillsnecessary to cultivate their natural persuasive abilities.
KURT W. MORTENSEN is a leading authority on persuasion, negotiation, and influence. He offers his speaking, training, and consulting programs nationwide, helping thousands achieve unprecedented success in business and personal endeavors. He is the author of Persuasion IQ and The Laws of Charisma.
Contents
Preface ix
Acknowledgments xi
1 What Is Your Persuasion IQ? The New Rules of Success
and Wealth 1
2 Persuasion Resistance: Ten Common Obstacles That Limit
Your Persuasion Success 17
3 PQ Skill #1: Mental Programming of Top Persuaders 39
4 PQ Skill #2: Understanding How Your Audience Thinks 67
5 PQ Skill #3: Instant Rapport and Social Synchronization 91
6 PQ Skill #4: Establishing Automatic Trust 119
7 PQ Skill #5: Command Attention with Power and
Authority 141
8 PQ Skill #6: The Ability to Influence Other People 161
9 PQ Skill #7: How to Motivate Yourself and Others Every
Time 179
10 PQ Skill #8: Advanced Presentation and Communication
Skills 205
11 PQ Skill #9: Preplanned Anticipation: The Secret Formulas
of the Pros 229
12 PQ Skill #10: Self-Mastery and Personal Development 251
Final Thoughts: Time to Capture Your Greatness 273
Appendix A: Persuasion IQ Book Bonuses / Free Reports 281
Appendix B: Abridged Persuasion IQ Test 285
Endnotes 299
Index 313
About the Author 323
| Erscheint lt. Verlag | 16.6.2008 |
|---|---|
| Sprache | englisch |
| Maße | 159 x 235 mm |
| Gewicht | 625 g |
| Themenwelt | Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Bewerbung / Karriere |
| Sachbuch/Ratgeber ► Gesundheit / Leben / Psychologie ► Psychologie | |
| ISBN-10 | 0-8144-0993-8 / 0814409938 |
| ISBN-13 | 978-0-8144-0993-0 / 9780814409930 |
| Zustand | Neuware |
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