The Disruptors

Sally Percy is a freelance journalist, editor and author, specializing in the business and finance sectors. She is Editor of Edge, the official magazine of the Institute of Leadership & Management, and is a contributor to Forbes. She frequently makes radio appearances and writes for various publications, including The Telegraph, The Times, Accounting and Business, CFO World and Economia. She is the author of 21st Century Business Icons, also published by Kogan Page and is based in London, UK.

Chapter - 00: Introduction;
Chapter - 01: A24;
Chapter - 02: Airbnb;
Chapter - 03: Beyond Meat;
Chapter - 04: Crocs;
Chapter - 05: Deciem;
Chapter - 06: Ethereum;
Chapter - 07: Gymshark;
Chapter - 08: HelloFresh;
Chapter - 09: Nintendo;
Chapter - 10: Octopus Energy;
Chapter - 11: OnlyFans;
Chapter - 12: OpenAI;
Chapter - 13: Spotify;
Chapter - 14: Tesla;
Chapter - 15: TikTok;
Chapter - 16: Conclusion;
Chapter - 17: Notes;

"A brilliantly compact and incisive look at 15 companies that changed the norm. Each chapter is compelling in its own right, but the real power comes from comparing and contrasting - the secret sauce of disruption distilled into one eminently readable book. I would recommend it to any business leader."

"Sally Percy's new book shows how disruptive companies begin with disruptive thinking. Rejecting conventional thinking allows these game changers to find opportunities that the mainstream consistently overlooks.Their companies are tuned into radically changing demands, values, consumer expectations and ways to promote products, noticing trends before anyone else and capitalizing on them in ways no one else has thought of. Percy tells the stories of these companies and distils their secrets into practical lessons for anyone who wants to disrupt their own market, or simply be a disrupter within their organization. A must-read."

"Sally Percy pulls back the veil on disruptive companies and the innovative entrepreneurs behind them with unique insight. Her analysis of some of the world's most exciting leaders is as entertaining as it is informative. She joins the likes of Seth Godin, Malcolm Gladwell and Scott Galloway as essential business reading."

"Packed with stories and insights about the world's most exciting and successful disruptor businesses, this book gives you the motivation to think outside the box and redefine what's possible. A must-read for aspiring entrepreneurs, curious students and seasoned professionals alike."

"Discover the DNA of today's business disruptors in this eye-opening book, which examines 15 companies that have revolutionized their industries. The author expertly uncovers how innovation, fearless leadership and smart use of technology drive these game changers. For entrepreneurs and executives alike, this compelling read provides crucial insights on harnessing disruption in our fast-paced business world. An essential guide for anyone looking to innovate and stay ahead in today's market."