The Sports Event Management and Marketing Playbook

FRANK SUPOVITZ has produced more than 150 major live and televised sports and entertainment events in North America, Europe, and Japan. His credits include the NFL Super Bowl Halftime Spectacular, the Olympic Festival Opening Ceremonies, and the NHL All-Star Game. He is currently in his fourteenth season leading the National Hockey League's events and entertainment department.

Foreword. Series Editor Foreword. Preface. Acknowledgments. Introduction. Play 1: Defining and Developing Objectives, Strategies, and Tactics. Play 2: Identifying Costs. Play 3: Identifying Revenue Streams. Play 4: Soliciting and Selecting Host Cities and Venues. Play 5: Starting the Clock on the Sports Event Planning Process. Play 6: Understanding the Sports Event-Sponsor Relationship. Play 7: Teaming with Sponsors. Play 8: Maximizing and Servicing the Media Partnership. Play 9: Activating the Sports Event Marketing Plan. Play 10: Engaging the Community. Play 11: Accommodating and Managing Guests. Play 12: Presenting Your Event. Play 13: Working with Broadcasters. Play 14: Managing for the Unexpected. Play 15: Reviewing the Game Tapes. Appendix 1: Event Expense Budget Worksheet. Appendix 2: Sample Host City Request for Proposal. Appendix 3: Request for Proposal Evaluation Form. Appendix 4: Facility Selection Survey Form. Appendix 5: Sample Facility Event License Agreement. Appendix 6: Sample Sports Event Sponsorship Deck. Appendix 7: Sample Sponsorship Agreement. Appendix 8: Sports Event Participant Release. Appendix 9: Sample Sports Event Rundown. Appendix 10: Glossary of Common Sports Event Management and Marketing Terms. Index.