Emotional Copywriting (eBook)

'Intercept unconscious desires, leverage emotions, and craft effective copy that audiences won't be able to miss.'

The tiny (but incredibly powerful) manual that has already ignited the intuition of over 500 students. Revolutionize your creative and business writing technique in just over an hour: discover the 'primal' needs of any reader and intercept their unconscious desires through the strategic and psychological use of your words.

TABLE OF CONTENTS

Introduction

What is Emotional Copywriting?

Intercepting Needs: Curiosity, Independence, Power, Savings, Acceptance

The Triggers of Competition, Family, Idealism, Honor and Social Contact

The Triggers of Status, Tranquility, Exercise, Romance and Serenity

Goals, Objections, Targets, Storytelling, Justifying with Logic and Empathy

Emotional and Logical Techniques Urgency, Comparison, Figures, CTAs, Questions and Guide the Reader

Trifecta Neuro Affective, Emotional Engagement, Testimonials and Message Personalization

Text Structure, Types, Concepts, Scaling and Creative Block Techniques

Conclusions

Writing for the Web: How to Be Read in the Ocean of the Internet'.

Online Writing Challenges

Working with Securities

SEO Copywriting

Social Media Storytelling

Introduction to online storytelling and fields of application

Emotional message, value proposition, and narrative processes

Choose the correct language register

Web Content Editor

How Long Should a Post Be?

Simple Verbs, Active Forms, String Text

Ask Engaging Questions