Sustainability to Social Change

Philip Mirvis is an organizational psychologist who serves as senior research fellow for the Global Network on Corporate Citizenship and Babson Social Innovation Lab. He is based in Ranchos des Taos, New Mexico. He has led public and corporate seminars, and lectured in over 50 nations throughout Asia, Europe, and Africa, and in Brazil and Australia. Bradley Googins is a retired professor and former Director of the Center of Corporate Citizenship at Boston College. He is currently a visiting professor of Strategy and Entrepreneurship at the Catholic University of Milan. He is based in Watertown, Massachusetts.

Chapter - 00: Introduction;


Section - ONE: Where We Are Now and What's Next;


Chapter - 01: Sustainability - The End of the Beginning;
Chapter - 02: Social Change - The Start of Something New;
Chapter - 03: Business as an Agent of Change - Trailblazers and Transformers;
Chapter - 04: Changemaking - Gearing Up to Lead Social Change;


Section - TWO: Lead Your Company into the Future;


Chapter - 05: Put Purpose First;
Chapter - 06: Make Prosperity Inclusive;
Chapter - 07: Engage the Whole Person;
Chapter - 08: Produce Social Value;
Chapter - 09: Revive the Planet;
Chapter - 10: Systemic Social Change;
Chapter - 11: Epilogue

"This wonderful book, based on hands-on research, is a practical guide to how companies can help lead social change. I love the examples and user-friendly format and will be applying the insights to the corporate boards I am a member of in Asia."

"This book is a huge wake-up call for all business leaders. We are either going to live in co-existence with all our neighbors and the planet or there will be no existence. The book clearly demonstrates that hiding behind the current system is no longer an option. The inspiring case studies show that early systems innovators can deliver equitable value to all stakeholders."

"A visionary call to action for all entrepreneurs! Instead of trying to sustainably reduce ourselves, Mirvis and Googins challenge us to actively build the future and align a deeper purpose into a long-term vision of what success can look like."

"This book is a comprehensive and focused look at corporate performance at the nexus between business and societal goals. Focusing on the lessons here can help you and your company to 'raise the bar' and uptick performance for all."

"Mirvis and Googins have produced a tremendously useful book on the role that executives can play in social change. Not only does this book cover the gambit of ideas related to sustainability and social change, it is chocker block full of examples that show how these ideas are put into practice. This book is a must-read for executives taking their company on the journey to social change."

"In one sentence, Mirvis and Googins say it all: 'Learn from the changemakers and be one yourself.' This book-the result of the authors' unique longitudinal studies of inspiring business practices-is rich in illustrative examples, insightful analysis, memorable tips, and persuasive arguments on WHY business leaders must lead social change and HOW to move social value creation to the heart of your business. So, let's get to work and lead that change!"

"The call to action in Mirvis and Googins' new book is important and timely. Business has made real progress over the past decade in addressing societal challenges, but results are 'too little' and 'too slow.' The authors don't stop at calling out the private sector's unhurried pace: they provide practical advice, along with checklists, scorecards and frameworks for leaders to rapidly evolve their businesses to meet the urgent needs of the world today."