Business Experimentation

Rob James established his own leadership consultancy practice in 2003 after senior roles in executive development at PwC. In this practice, and as a Programme Director at London Business School, he has worked globally across many industry sectors using experimentation to create greater value for businesses. Dr Jules Goddard is the leading proponent and practitioner of action learning programmes at London Business School, UK. He was the first person to be appointed Gresham Professor of Commerce and now serves as a member of the Council of the Royal Institute of Philosophy.

Chapter - 01: Introduction to experimentation in business;
Chapter - 02: What we really mean by ‘experiments’;
Chapter - 03: Ten principles of successful business experiments;
Chapter - 04: A ‘typology’ of experiments;
Chapter - 05: The benefits of experimentation – And what inhibits managers from using it;
Chapter - 06: An overview of the experiment process;
Chapter - 07: Identify;
Chapter - 08: Discovery;
Chapter - 09: Ideation;
Chapter - 10: Define;
Chapter - 11: Experiment;
Chapter - 12: Evaluation

"I've worked with the authors and as a consequence know that their advice is based on huge experience and rigour. They write as they talk, common sense supported by acute observation."

"Under Rob's and Jules' guidance, the experimentation movement has changed our game. In fact, it has become a key part of ensuring that our organization is future ready."

"Their writing is a dance between philosophical gems and practical nuggets. Readers are stimulated to think about how they could embark on their own journeys of experimentation."

"In this highly practical book, Jules and Rob outline what is takes to bring experimentation to life; to have fun and increase an organization's curiosity in finding what works and adds value and what doesn't."

"This book is a celebration of a truly scientific approach to business, one which seeks to find out what you don't know, rather than endlessly optimising on the little that you do."

"Having worked with both authors I am continually struck by the impact that they and their methodology has on senior leaders. Their approach is both provocative and pragmatic and has led to some amazing experiment results."

"This book offers a wise reflection as well as a practical approach to make business experiments part of the way we lead our organizations into the future."

"This is a deeply insightful, thought-provoking and practical book, offering an approach that will be of value to organisations of all kinds. The authors unpack experimentation with commendable clarity."

"Could there be a timelier book than Business Experimentation? As businesses the world over look to reset, I doubt there can be a more important book for leaders to read."

"For anyone interested in exploring the spirit of experimentation in their organization, and building a culture of curiosity for themselves, this will be essential reading."

"The book is a perfect balance of academic rigour AND business relevance. It is provocative and provides pragmatic tools for success that explain the Why, the What and the How."

"This book is a great source of insight for leaders who understand that the world is ever-changing and consistently strive to master the latter and to adapt."

"Business experiments lead to discoveries and insights and promote constant further development and innovations. You will be inspired and excited when you read Jules and Rob's book and immediately feel like starting your own experiments."