The Graphic Design Process

Anitra Nottingham is a Director for the School of Graphic Design at the Academy of Art University, San Francisco where she leads the online learning team, develops curriculum and teaches history, design, typography, and design research methods. She is a graduate of the Design School at Monash University, Australia, and holds an MPhil from the Graduate School of Education at the University of Melbourne. Anitra has been a book designer for Oxford University Press and Penguin Books Australia, and a creative director at both small and large design companies in the San Francisco Bay Area. Jeremy Stout is associate director for the School of Graphic Design at the Academy of Art University, San Francisco where he instructs research methods, typography, brand, digital and print design. Jeremy has worked at a number of large and small firms in the Bay Area including Chronicle Books, Character and Landor and Associates. He has created branding for clients such as FedEx, Visa, Nike, Facebook and Adobe. Jeremy has received numerous awards for his graphic design and fine art painting. He is a recipient of the Gold Award for packaging. His work is in the permanent collection of the San Francisco Museum of Modern Art and has been shown nationwide in numerous galleries.

1: Introduction
1: The purpose of this book
2: How to use this book
1: The “Design Thinking” process in graphic design
2: The 4D design process: how to be creative on demand
3: How this book is structured
4: The problem with “design process”
3: Discover
1: Kicking off a design project
2: All about the design brief
3: Understanding the design problem
4: Design
1: About Divergent thinking
2: Techniques for generating Ideas
3: Talking about your ideas
5: Develop
1: Convergent thinking
2: Giving (and getting) critique
3: Working with instructor feedback
6: Deploy
1: Presenting your work
2: Design juries (and clients)
3: Understanding your grade