The Discomfort Zone

How to break through - and embrace - moments of discomfort to take on challenges you never thought possible, and achieve astonishing success along the way.

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'Honest, witty and insightful' Emma Gannon

'A brilliant, useful book' Dawn O'Porter

'Farrah has written a book about the things no one wants to talk about: failure, discomfort, and how to deal with both' Sophia Amoruso, author of #Girlboss


When you explore your discomfort zone, you'll find that anything is possible.

While it is human nature to shy away from things that are outside of our comfort zone, it is only by spending time in our discomfort zone that we can grow, and improve, and realise our full potential. Whether it's putting yourself forward for a new challenge, asking for difficult feedback, nailing a presentation or getting a dream job, in this book Farrah Storr shows how you have to push through what she calls "brief moments of discomfort" in order to get to where you need to be.

Farrah describes these brief moments of discomfort as "like HIIT training for your life" - and shows how the more you force yourself into them, the easier it will get. This book is full of advice, practical exercises and examples both from Farrah's own life and career and from all sorts of other successful people, from athletes to entrepreneurs.

By adopting the brief moments of discomfort, or BMD method, you will soon understand that nothing in life is an insurmountable challenge, only a series of small, uncomfortable tests that can easily be overcome. Once you have used Farrah's techniques to transform your fear into bite-size, manageable pieces, you'll be able to take on anything. In fact, in time, you'll even begin to enjoy these moments.