Right of Publicity

Weston Anson is Chairman of CONSOR, an intellectual asset consulting firm in La Jolla, CA.

Table of Contents Preface Introduction Part I: Historic Foundation and Current Legal Status Chapter 1: Legal and Commercial Foundations for Rights of Publicity Chapter 2: Origins, Definitions, and Early Right of Publicity Cases Chapter 3: The Base for Right of Publicity Laws and Protection Chapter 4: Federal and State Claims, Defenses, and Exemptions: A Guide for Legal and Business Advisors Chapter 5: Which States Protect Rights of Publicity, and What Do They Protect? Chapter 6: International Protection Can Be Even More Problematic Part II: Who Cares How Much Your Client's Brand Is Really Worth? And Why? Chapter 7: The Parallels between Traditional Brands and Celebrity Brands Chapter 8: Multiple Stakeholders Care about the Value of Celebrity Rights of Publicity and Their Brands Chapter 9: The Need to Establish Rightof Publicity Values Chapter 10: Does Celebrity Endorsement Work? Chapter 11: Valuation of Rights of Publicity and Other Intellectual Property Assets Chapter 12: Challenges in Rights of Publicity Valuation Chapter 13: Factors, Influences, and Pricing in Celebrity Deals Chapter 14: Four Factors (Plus One) Driving Celebrity Endorsements Chapter 15: Anatomy of a Right of Publicity Contract: Bonanza or a Bargain Basement Deal Final Thoughts Index