Marketing and e-Commerce - Roger LeRoy Miller, Gaylord A. Jentz

Marketing and e-Commerce

The Online Legal Environment
Buch | Hardcover
2002
South-Western (Verlag)
978-0-324-12275-6 (ISBN)
79,80 inkl. MwSt
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This textbook reviews the fundamentals of dispute resolution, torts and crimes, and legal protection for intellectual property, before examining law for e-commerce as it relates to marketing, consumer protection, and privacy issues. Three to six court cases are presented in each chapter.

Roger LeRoy Miller has served on the faculty of several universities, including the University of Washington, Clemson University, and the University of Miami School of Law. As a professor, he has taught intellectual property law and entertainment law, among other subjects. A widely published and respected author, his work has appeared in the Insurance Counsel Journal, Defense Research, California Trial Lawyers Journal, Antitrust Bulletin, Wisconsin Law Review, and Connecticut Law Review. Professor Miller completed his studies at the University of California at Berkeley and University of Chicago. Gaylord A. Jentz was the Herbert D. Kelleher Emeritus Centennial Professor in Business Law at the University of Texas at Austin Graduate School of Business. He received his B.A., M.B.A., and J.D. degrees from the University of Wisconsin. Dr. Jentz was a past president of the Academy of Legal Studies in Business, the Southwestern Federation of Administrative Disciplines, the Southern Business Law Association, Phi Kappa Phi (UT Chapter), and the Texas Association of College Teachers. He was the author or coauthor of six monographs and 56 books and editions, including WEST'S BUSINESS LAW: TEXT & CASES, Tenth Edition; FUNDAMENTALS OF BUSINESS LAW, Seventh Edition; and several versions of BUSINESS LAW TODAY. He also published in several learned journals and was past editor-in-chief of the American Business Law Journal. Dr. Jentz gave advanced purchasing seminars throughout the United States and taught at five regional and graduate banking schools. He was the recipient of 16 teaching, academic, and service excellence awards, including the CBA Foundation Award for Excellence in Education, the CBA Foundation Advisory Council Distinguished Scholastic Contributions Award, the Academy of Legal Studies in Business Faculty Excellence Award, the Western States School of Banking Leadership Award, the James C. Scarboro Memorial Award for Outstanding Leadership in Banking Education, and The University of Texas "Civitatis" Award. He was also inducted into the Texas Business School (McCombs School of Business) "CBA Hall of Fame."

Erscheint lt. Verlag 1.7.2002
Zusatzinfo Illustrations
Verlagsort Mason, OH
Sprache englisch
Maße 203 x 254 mm
Gewicht 612 g
Themenwelt Recht / Steuern EU / Internationales Recht
Recht / Steuern Wirtschaftsrecht Handelsrecht
Sozialwissenschaften Pädagogik
ISBN-10 0-324-12275-6 / 0324122756
ISBN-13 978-0-324-12275-6 / 9780324122756
Zustand Neuware
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