Super Agent (eBook)

JOSEPH and JOANN CALLAWAY exceeded $1 billion in real estate sales in their first ten years, a feat never before achieved. They have sold over 5,000 homes and speak to groups from coast to coast. The Callaways also co-authored the New York Times bestseller, Clients First.

Acknowledgments xxi

Authors' Note xxiii

I Be a Super Agent 1

1 Who Wants to Be a Super Agent? 3

--You do. Double your income then double it again.

2 The Five Super Powers of a Super Agent 13

--Putting your clients first, motivating yourself and
others, communication, professionalism, and accountability.

3 Starting Out Fast 23

--Cash that first commission check sooner than later.

4 Keep Your Golden Ticket 33

--Don't lose your license. Five magic rules to stay
ethical, legal and reputable.

5 Everything You Need to Know about Working with Buyers 41

--The empowered client, showing property and hot
buttons.

6 Everything You Need to Know about Working with Sellers 51

--Getting the listing, the magic question, and getting it
sold.

7 The ABCs of Making a Deal 61

--The Art of reasonableness, the Business of winning, and
Countering every time.

8 Contract to Closing 71

--Keep your deal while others are losing theirs.

9 Keeping Your Client after the Sale 79

--Wow. This is better than social security.

II Super Lead Generation 89

10 A Steady Stream of Buyers and Sellers 91

--Guaranteeing your business success rain or shine.

11 Prospecting 101

--How to get a new client before noon.

12 Open Houses 109

--The ultimate form of prospecting.

13 Marketing 121

--Making the phone ring.

14 Farming 129

--The ultimate form of marketing.

15 Being Digital 141

--Everything you should know about digital marketing,
video, and social media.

16 Branding 149

--Make yourself famous at every kitchen table.

III Super Time Management 159

17 Time Is More Than Money 161

--Getting the most out of your most valuable asset.

18 Allies, Affiliates, and Vendors 169

--No one succeeds alone.

19 Getting Help 179

--Mission statements, systems, and when to delegate.

20 Partnering with Another Agent 187

--Singles may succeed but duos can be daring.

21 Teaming Up 197

--Join a team or build one yourself.

22 The Super Team 205

--Client ownership, cutting the cord, and selling the
handoff.

23 A Super Life 219

--It is yours for the asking.

Appendix A Doing the Most Good: The Salvation Army 227

Appendix B Real Estate Wednesdays 229

Contact href="http://www.clientsfirstbook.com/">www.ClientsFirstBook.com
231

Contact href="http://www.thosecallaways.com/">www.ThoseCallaways.com
232

Contact href="http://www.superagentbook.com/">www.SuperAgentBook.com
233

About the Authors 235

Index 237