Outsmarting Google (eBook)

Note: CD-ROM/DVD and other supplementary materials are not included.
This is the eBook version of the printed book.
Never-before-revealed tactics for optimizing your web site for Google, from one of the world's most remarkable Google search experts
By a legendary SEO expert who attracted nearly 70,000,000 visitors to his own web properties last year, using only SEO and related organic tactics
Brand-new tactics that work, not outdated approaches or SEO myths
Packed with never-before-published case studies from the author's work with 200+ clients - from Mom and Pop businesses to enterprises to celebrities
With 65% of the Internet search market, Google plays an enormous role in global commerce, determining which sites will receive traffic and which won't. This entertaining, expert book shows entrepreneurs, marketers, and individuals how to tame the Google beast, and get more of that traffic. This isn't your typical guide to search engine optimization. It is written by Evan Bailyn, founder and CEO of First Page Sage, one of the world's leading SEO experts. Evan reveals the new secrets of SEO, and debunks long-held SEO myths that simply don't work. In plain English, he teaches techniques that reflect a deeply technical understanding of search engines and a broad psychological understanding of how and why people search. More than 20,000 marketers and entrepreneurs follow Bailyn's Twitter feed, more than 100,000 visit his web site, thousands more flock to his speaking engagements. This book brings together everything he's learned: what works now, and how to make the most of it.Coverage includes: ' Today's five ingredients of successful SEO ' The real art of choosing the right keywords ' 'Aging' web sites to gain trust ' Using Google AdWords to complement SEO ' Converting SEO results into paying customers ' Optimizing for social media and other emerging trends

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"e;There are millions of idiots running around calling themselves Gurus. Evan is different. He goes in and simply gets it done the right way-legally, quick, and smart. Every company I start goes through Evan. I'd be crazy not to use him."e; -Peter Shankman Outsmarting Google Breakthrough Google site optimization techniques from one of the world's leading authorities on SEO! If you aren't at or near the top of Google searches, you won't be found. Your companymight as well not exist. But many common Google "e;search optimization"e; techniques don't work-or even make things worse. In Outsmarting Google, world-renowned search expert Evan Bailyn reveals real, gritty, up-to-the-minute tactics that helped him attract more than 50,000,000 visitors last year without spending a dime on advertising! You won't find any unethical "e;black hat"e; tricks here: only proven techniques that reflect comprehensive testing and extraordinary insight into Google's secret rules. Read this book: Discover the supercharged site optimization techniques Google doesn't want you to know! New high-profit SEO solutions for every marketer, entrepreneur, and site owner! * Uncover SEO myths and outdated techniques that no longer work * Leverage Google's deep knowledge of how and why people search * Integrate five core SEO ingredients: keywords, links, meta page title, URL structure, and time * Understand what's really involved in choosing the best keywords * Acquire links that help, and avoid links from "e;bad neighborhoods"e; * "e;Age"e; your sites to build trust and escape the dreaded Google "e;sandbox"e; * Use Google AdWords to cost-effectively complement SEO and cover your "e;long tail"e; * Convert SEO results into paying customers * Optimize for Facebook, Twitter, and YouTube * Improve performance on Bing and Yahoo! without compromising your Google ranking * Prepare for brand-new trends in personalized and real-time search