Gen Z, Tourism, and Sustainable Consumption

Siamak Seyfi is an Assistant Professor at the Geography Research Unit of the University of Oulu, Finland. He is also an Adjunct Professor at the Department of Tourism Marketing of the University of Eastern Finland, and a Visiting Associate Professor at the School of Hospitality, Tourism and Events, Taylor’s University, Malaysia. Using a multidisciplinary/interdisciplinary approach and informed by diverse disciplinary perspectives, his research focuses on tourism mobilities, tourist behaviour, resilience, sustainability, and politics of tourism and peace through tourism. Guided by generational and lifestyle theories, his recent research focuses on political and ethical consumerism with a special focus on the Gen Z cohort. C. Michael Hall is Ahurei Professor in the Department of Management, Marketing and Tourism, University of Canterbury, New Zealand; Visiting Professor and Docent in Geography, University of Oulu, Finland; Visiting Professor, School of Business and Economics, Linnaeus University, Kalmar, Sweden; Guest Professor, Department of Service Management and Service Studies, Lund University, Helsingborg, Sweden; Visiting Professor, CRiC, Taylor's University, Kuala Lumpur, Malaysia; and Eminent Scholar, Kyung Hee University, Seoul, South Korea. Co-editor of Current Issues in Tourism and Field Editor of Frontiers in Sustainable Tourism, he publishes widely on tourism, sustainability, global environmental change, food, and regional development. Marianna Strzelecka is Associate Professor at the School of Business and Economics of Linnaeus University, Sweden. She conducts research at the intersection of tourism, rural sociology, and environmental social sciences. Her most recent projects deal with conservation conflicts, a sense of justice, and nature stewardship. While studying nature stewardship in volunteer travel, she has explored hedonic values, self-efficacy, and global citizenship attitudes.

PART I Introduction and context 1 Introduction: Gen Z, tourism, and sustainable consumption; 2 Sustainable tourism for sustainable development: is Generation Z greener than Millennials?; PART II Gen Z travel experiences, behaviours, and patterns 3 Re-positioning Generation Z as drivers of sustainable development: co-designing tourism with local Gen Zs; 4 Are Generation Zers Homo vians, Phono sapiens, and Homo ecologicus? Intergenerational comparison with a reference to the Republic of Korea; 5 Leading the sustainability change? Gen Z business students navigating amid global disruptions; 6 Motivations and spatiotemporal behaviour in an urban destination: a comparative analysis between backpackers from Generations Z and Y; 7 The generational transition of Gen Z tourists’ behaviour: a sociological snapshot from the Vesuvius National Park; PART III Generation Z consumption behaviour in the hospitality sector 8 Generation Z tourists’ perception of hotels’ green practices; 9 Green practices and Gen Zers’ behavioural intentions in the hospitality sector; PART IV Gen Z and ethical consumption 10 Generation Z lifestyle: food activism and sustainable traveller behaviour; 11 Gen Z tourists’ perceptions of ethical consumption: a developing country perspective; 12 Save it to cherish: the rise of wildlife voluntourism with Generation Z; PART V Conclusions: Gen Z and the future of tourism 13 Conclusions and futures: are Gen Z the sustainable consumers of the future?