Media Economics and Management

Sathya Prakash Elavarthi is Associate Professor at the Department of Communication, University of Hyderabad, India. He teaches media management, documentary theory and film theory and criticism. His research interests include political economy of media, media histories, film studies and digital cultures. His recent works include book chapters in Handbooks in Communication Science: Management and Economics of Communication (2020), and Indian Media Economy Vol. II – Market Dynamics and Social Transactions (2017). Sunitha Chitrapu is an independent researcher based in Mumbai, India. She is a member of the Advisory Board of the School of Media and Cultural Studies, Tata Institute of Social Sciences, Mumbai, India. She was formerly Head of the Social Communications Media Department, Sophia Polytechnic, Mumbai, where she is currently visiting faculty for Communications Research, Media and Society. Her research interests include the political economy of media, media trade and modernities. Her work has been published in Culture Unbound, Journal of Creative Communications, Social Movement Studies Journal of Social, Cultural and Political Protest, Handbooks in Communication Science: Management and Economics of Communication (2020), and in Indian Media Economy Vol. II – Market Dynamics and Social Transactions (2017).

1. Understanding media products, firms and markets

2. Media firms: revenues, costs, demand, supply and pricing

3. Audiences and advertising markets

4. Media economics and public policy

5. Economics and management of newspaper publishing

6. Economics and management of television broadcasting

7. Economics and management of the film industry

8. Economics and management of digital media

9. Media as creative industries

10. Copyrights and media business