Healthywords - Diana A. Taylor

Healthywords

Towards a Betterment in Medical Communication Across the Drug Industry

(Autor)

Buch | Softcover
184 Seiten
2006 | 1., Aufl.
Tectum (Verlag)
978-3-8288-9083-1 (ISBN)
24,90 inkl. MwSt
This handbook is designed to help answer those key managerial options, strategies and concerns that bear upon the daily working practices of Medical Communication Professionals, serving as a support to those managers and their scientific, marketing and regulatory colleagues who are engaged in the demanding task of collaborative writing - from composing the Patient Information Leaflet, assembling the Clinical Trial Report, to framing and writing the SOP, designing the In-house Training Programme, and, now, scribing the Company Blog. Towards this end, the book links theoretical areas of literacy, collaborative groupwork and alternative managerial models with grounded experiences and contemporary accounts drawn from the author's corporate office workplace, the seminar room and the conference platform.
This handbook is designed to help answer those key managerial options, strategies and concerns that bear upon the daily working practices of Medical Communication Professionals, serving as a support to those managers and their scientific, marketing and regulatory colleagues who are engaged in the demanding task of collaborative writing - from composing the Patient Information Leaflet, assembling the Clinical Trial Report, to framing and writing the SOP, designing the In-house Training Programme, and, now, scribing the Company Blog. Towards this end, the book links theoretical areas of literacy, collaborative groupwork and alternative managerial models with grounded experiences and contemporary accounts drawn from the author’s corporate office workplace, the seminar room and the conference platform.
Erscheint lt. Verlag 10.9.2008
Sprache englisch
Maße 148 x 210 mm
Gewicht 280 g
Einbandart Paperback
Themenwelt Medizin / Pharmazie Medizinische Fachgebiete
Medizin / Pharmazie Pharmazie
Schlagworte Clinical Drug Development • Collaborative Writing • Pharmaindustrie • Pharmazeutische Industrie • Standard Operating Procedures • Training for the Pharmaceutical Industry
ISBN-10 3-8288-9083-0 / 3828890830
ISBN-13 978-3-8288-9083-1 / 9783828890831
Zustand Neuware
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