Get into Bed with Google
Infinite Ideas Limited (Verlag)
978-1-905940-49-3 (ISBN)
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There's having a website and there's having a website that works. It's all very well having a Flash intro and lots of features and functionality that can 'wow' your audience on every single page. But what if they can't find you? What if you're not visible on the search engines, and on Google in particular? Making your site 'Google Friendly' or employing Search Engine Optimisation techniques (or SEO as it's known in the trade) at your earliest convenience, should be a priority - if you don't rank on those results you may as well not have a website at all - it's that serious...But how do you get yourself started so you can make the most of your online presence? Let "Get into Bed with Google" help.Dip in and dip out, read it from start to finish - it really doesn't matter. The 52 brilliant ideas contained within are canny and quick fixes that should result in immediate benefits to your site; even implementing just a handful of ideas will improve your website rankings and will help you realise your ambitions and the ambitions of your company.
"Get into Bed with Google" will help readers get their websites at the top of search results pages so their customers can find them easily and quickly, which in Google terms is the gold at the end of the rainbow. It is simply brilliant.
Jon Smith was part of the start-up team for Amazon.co.uk, Kitbag.com and The Florist Exchange. As a consultant for the venture capital firm Chase Episode 1, he was tasked with improving and researching business plans submitted by companies looking for investment. Since 2003 Jon has been managing director of Inpress, an organisation set up to provide sales, marketing and technical support to independent publishers for which he received three years funding from Arts Council England. Jon is also the author of Smarter business start-ups (978 1 904902 26 3) and Web sites that work (978 1 904902 18 8) both available in the 52 Brilliant Ideas series.
1. What's So Special About Google Then? - Is it really all that?2. I Wanna Be Number #1 - Taking the restricted view3. It's Not Yogurt... Organic (or natural) versus 'paid-for'4. View Askew - How Google sees your site5. Uncovering The Data - Unleashing your inner miss marple6. Pimp My Metadata - The 'hidden' message7. That Keyword Is So Owned - Satellite sites8. Analyse This - The importance of google analytics9. Destination Me - The importance of in-bound links10. Who's lookin'? - Keyword bias11. Who Are Ya? - It's all in the detail - does your nominet record tally!12. Open With A Joke... - Keyword prominence and relevance13. Laid-Back Surfers - The Google search14. Selling Out - Accepting Google advertising15. Say That Again? - Keyword proximity16. Jargon Busting - Hits, visitors, page views & uniques17. Here, Look Over Here - Registering with search engines18. Essential code? - Refresh robots etc19. Me In France #113 - Using images correctly20. Don't Cloak, Just Kiss - Being upfront with your intentions21. Content Is King - Building pages the right way round22. Who's Page? My Page! - Owning page #123. Face/Off - Posing as two different brands24. How Y'Doin'? - Benchmarking your SEO performance25. All Links Are Not Born Equal - Pagerank, relevance and are you trustworthy?26. No DMOZ, No Champagne Corks - The importance of the open directory project27. Google Pretender? - Competition to the throne28. Your Website Under The Knife - You at the back, pay attention...29. Where Next? - The sitemap and Google30. Rank and File - How are your keywords performing?31. Number Crunching - Stats, stats and more stats...32. IP City - Location management in a virtual world33. Treating Users And Google, Differently - E-commerce and the session ID curse...34. Web Design #404 - Page cannot be found suicide35. How Clean Is Your House - Non-smoking, professional, clean-code only36. JavaScript Intolerance - Cookies and a lack of appetite37. The Bigger Picture - Cash poor, time poor? Click here...38. Deep, Deep Down - Understanding the long tail39. Feeding Hungry Eyes - Forums, communities and rss feeds40. Switching On Targeting Computer... - Good and bad navigation41. The WORLD Wide Web - Running a multi-language website marketing campaign42. No Rest For The Wicked - Refining, re-tuning, re-discovering...43. Naming The Child - Web addresses and the importance of first names44. Know Thyself - A comprehensive guide to Google...45. It's My Party - Inviting links, without seeming desperate46. Yahoo! And Industry-Specific Directories - Promiscuity rewarded...47. Negative Press - Being 'dissed' on the web48. What? Explain! - SEO in a nutshell49. Google Adwords - Pay to be first50. I'll make you No. #1! - The dangers of SEO/adword 'specialists'51. Is this Working? - Using testers to monitor your search results52. I'm King Of The Hill - A word of warning...
| Erscheint lt. Verlag | 21.1.2008 |
|---|---|
| Verlagsort | Durrington |
| Sprache | englisch |
| Maße | 121 x 158 mm |
| Themenwelt | Mathematik / Informatik ► Informatik ► Web / Internet |
| ISBN-10 | 1-905940-49-1 / 1905940491 |
| ISBN-13 | 978-1-905940-49-3 / 9781905940493 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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