Online Matchmaking

JULIE M. ALBRIGHT Lecturer in Sociology, University of Southern California, USA WILLIAM R. CUPACH Professor of Communication, Illinois State University USA DÀNIELLE NICOLE DEVOSS Associate Professor and Director of Professional Writing, Michigan State University, USA BEVERLY DOLINSKY Professor of Psychology, Endicott College, USA ALICE HORNING Professor of Rhetoric and Linguistics, Oakland University, Rochester, USA ROBERT A. JERIN Professor of Law and Justice, Endicott College, USA ROBIN M. MATHY Oxford University KATELYN Y. A. MCKENNA (Yael Kaynan) Senior Lecturer in the Departments of Communication at Ben-Gurion University and The Interdisciplinary Center Herzliya, Israel SUSANNA PAASONEN Assistant Professor in Digital Culture, University of Jyväskylä, Finland BRIAN H. SPITZBERG School of Communication, San Diego University, USA JENNIFER THALKEN currently working on her Special Education Teaching Credential at National University, California, USA DIANE KHOLOS WYSOCKI Professor of Sociology, University of Nebraska at Kearney, USA

List of Tables Preface Acknowledgements Notes On Contributors Introduction; M.T.Whitty PART 1: DEFINING ONLINE MATCHMAKING From the BBS to the Web: Tracing the Spaces of Online Romance; D.N.DeVoss Cyborgasms: Ten Years On and Not Enough Learned; R.Hamman Scripting the Rules for Mars and Venus: Advice Literature and Online Dating; S.Paasonen PART 2: PRESENTATION OF SELF TO ATTRACT LOVERS The Art of Selling One's 'Self' on an Online Dating Site: The BAR Approach; M.T.Whitty Examining Personal Ads and Job Ads; A.Horning How Do I Love Thee and Thee and Thee: Self-presentation, Deception, and Multiple Relationships Online; J.M.Albright PART 3: ONLINE DATING PROGRESSION TO FACE-TO-FACE: SUCCESS OR FAILURE? Expressing Emotion in Text: Email Communication of Online Couples; A.J.Baker A Progressive Affair: Online Dating to Real World Mating; K.Y.A.McKenna PART 4: DARKER SIDES OF ONLINE DATING Cyber-Stalking as (Mis)Matchmaking; B.H.Spitzberg & W.R.Cupach Cyber-Victimization and Online Dating; R.A.Jerin & B.Dolinsky PART 5: ONLINE DATING SUB-GROUPS Sexual Orientation Moderates Online Sexual Activities; R.M.Mathy Whips and Chains? Fact or Fiction?: Content Analysis of Sadomasochism in Internet Personal Advertisements; D.K.Wysocki & J.Thalken Conclusion: M.T.Whitty Author Index Subject Index