Digital Transformation Initiatives for Agile Marketing

Sérgio Maravilhas is a Visiting Professor at UFBA, Brazil. More than 39 years of professional experience. With two Post-Docs, one from UFBA (Patents and innovation) and another from UNIFACS (FAB LABS), both with PNPD/CAPES Grants; PhD in Information and Communication in Digital Platforms (FCT Grant) from Porto and Aveiro Univs., Portugal; a Master Science in Information Management (FEUP + Sheffield University, UK); a Postgrad Course in ICT (FEUP); a Postgrad in Innovation and Technological Entrepreneurship (FEUP + North Carolina State University, USA); and a 5 years Degree in Philosophy, Educational Branch (FLUP) and another one in Librarianship (Brazil). A Teacher since 1998, worked at ESE-IPP (Teacher/Supervisor - Internet@School project, 2002/2005), and a University Lecturer and Researcher since 2005 at Aveiro University, and since 2010 at ULP and IESFF in Masters and MBAs. Teaches Marketing, Research Methods, Creative Processes, Innovation, Intellectual and Industrial Property, Technology Watch, Information Management, Organizational Behaviour, ICT, Sales, and Neuro-Linguistic Programming. Publishes about Patent Information, Innovation, Marketing, Web 2.0, Web Radio, FAB LABS, Technology, and Sustainability.