Digital Technologies for Smart Business, Economics and Education

Amina Omrane is Associate Professor in management science and entrepreneurship at the University of Sfax in Tunisia. She has co-edited and published numerous books and more than 40 articles in peer-reviewed, reputed, and ranked journals and international conference proceedings.

Gouranga Patra is Associate Professor of management at Adamas University in Kolkata, India. His areas of expertise include marketing and advertising management, product and brand management, consumer behavior, retail management, international marketing and entrepreneurship development. He has published one book, Advertising Effectiveness in Indian Context (Lambert Academic Publishing, 2012), and has published articles in several international journals on varied topics related to marketing. Apart from teaching, Dr. Patra is also developing his expertise in different statistical tools to enhance his research knowledge.

Sumona Datta is an AssistantProfessor in the Department of Psychology of Government General Degree College, Singur, Hooghly, India. Previously she worked as an Assistant Professor at St. Xavier's University, and the Adamas University of Kolkata, India. She has published her research work in different national and international journals as well as in edited volumes. Her research interest lies in the area of cognitive psychology and psychometry.

How to digitize the Human Resource Management in the era of Industry 4.0 ?.- Welfaristic spectrum of digital economy: theoretical perspective and empirical evidences.- Impediments to the Fourth Industrial Revolution in Africa.- Patterns of Misalignment between Performance and Exchange Rate Determination in a globalized world.- Going Smart or Smarting by Efforts - Digitising Life in Covid Times.- Rethinking the Role of the Company's Office and the ways Employees Communicate: A Trend Accelerated by the Pandemic.- Development and Validation of an Online shopping Scale adapted to specific cities of India.- Are start-ups and small businesses ready to adopt Digital Branding strategies? - A critical assessment.- Perceived service quality of mobile providers through the lens of Indian Young adults .- Contextualising Intersections between Digitalization and Education: Post-Pandemic Psychosocial Insights from Indian classrooms.- ONLINE TRAINING IN PRESENT-DAY CONDITIONS: OPPORTUNITIES AND PROSPECTS.- Effects of Evolving applications of IoT in The Education Sector .- Effects of Gamified learning on Academic Achievements: Does Gender Matter?.- Students' Perception of ICT use in Higher Secondary School Students: An Exploratory Factor Analysis Approach.- College Management System & Ubiquitous Technologies in Education.- A Framework for Transforming the Indian Education System through Smart Learning.- "Information and Communication Technology Tools in Language Learning Classroom:Developing Metacognitive Skills and its Social Ramifications".