Complete Guide to Digital Graphic Design, The
Thames & Hudson Ltd (Verlag)
978-0-500-28560-2 (ISBN)
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A visually stunning review of the fast-changing world of graphic design, this book will be essential reading for anyone involved in this broadest of industries. Its succinct but comprehensive coverage of the multitude of technical issues confronting todays graphic designers, coupled with breathtaking examples of graphics from around the world, makes it ideal for those already employed in graphics who feel the need to improve their technical and theoretical skills, as well as for students. Starting with a showcase of some of the best practitioners in the fields of print, exhibition design, advertising, signage, packaging, multimedia and the Web, this profusely illustrated and authoritative handbook also provides in-depth information on design basics such as type, colour and images.
Bob Gordon is a senior lecturer at the University of Brighton and a visiting lecturer at Kingston University, London.
1. Design Basics - examines the fundamentals of design, including shape, design dynamics, the process of design and an in-depth exploration of type, layout and colour; 2. Surface Design - covers designing for print, advertising, packaging, signage and exhibition design, and looks at specific design and technical issues for each medium; 3. Design for the Screen - concentrates on the specific design considerations involved in preparing material for the Internet and multimedia. It covers all the relevant technical information, such as file sizes, resolutions, software and planning required to create striking yet efficient screen-based design. 4. Type/Colour/Image - detailed tips on designing with type, colour management and image creation, including photographic and drawing programs - scanning, file formats and specific software applications
Erscheint lt. Verlag | 27.6.2005 |
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Zusatzinfo | 520 colour illustrations |
Verlagsort | London |
Sprache | englisch |
Maße | 237 x 260 mm |
Gewicht | 980 g |
Themenwelt | Kunst / Musik / Theater ► Design / Innenarchitektur / Mode |
Mathematik / Informatik ► Informatik ► Grafik / Design | |
ISBN-10 | 0-500-28560-8 / 0500285608 |
ISBN-13 | 978-0-500-28560-2 / 9780500285602 |
Zustand | Neuware |
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