Isidro Ferrer. About Nothing

A creatively organized and generously illustrated book that
explores the art of creative thinking through the visual
work, writings, musings and experiences of world-renowned
Spanish graphic designer and illustrator Isidro Ferrer.

---

Isidro Ferrer is a multi-award-winning graphic designer and
illustrator whose work includes illustration books, theater
posters, large-scale murals, animated shorts, sculptures, textiles,
brand images and lamps. With a background in theater, he uses
a variety of media, techniques and communication channels to
transform his clients’ ideas into powerful yet subtle images.
In About Nothing, readers will find examples of his extensive
work, both the most recognizable and also the most unknown,
as the author explores the personality and creative processes
of this multifaceted artist, sharing Ferrer’s thinking, ideas and
understanding of why design matters and what it means to
be a designer and an illustrator. The book portrays the artist's
vision of his work as a creator, visions of his studio, excerpts
from his notebooks, autobiographical texts and a whole treasure
trove of illustrations and designs that are largely unpublished
or made especially for this book. As a result of this wealth of
text and images, we are introduced to the personal philosophy,
techniques, experiences, aesthetics, poetics and influences that
inform the work of Isidro Ferrer, with numerous examples of
how the art of creative thinking is developed, cultivated, honed
and, ultimately, transformed into beautiful objects.