The Podcast Handbook - Jacqueline N. Parke

The Podcast Handbook

Create It, Market It, Make It Great
Buch | Softcover
234 Seiten
2022
McFarland & Co Inc (Verlag)
978-1-4766-8193-1 (ISBN)
27,40 inkl. MwSt
Offers a comprehensive and educational overview of the burgeoning podcast industry. The book takes a deep dive into this new media platform, covering the history of podcasting from its roots in radio; the variety of genres, topics, and styles of today’s podcasts (both individual and corporate); and the steps required to build your own podcast.
This handbook is a comprehensive overview of the burgeoning podcast industry. It covers the history of podcasting from its roots in radio; the variety of genres, topics and styles of today's podcasts (both individual and corporate); and the steps required to build your own podcast. The handbook covers all the elements needed to create a successful podcast including platform options, programming, advertising and sponsorships. Supplemental essays from professionals in various industries provide information and tips to enhance the podcasting experience. The structure of the book is easily adapted into lesson plans, and the exercises included for readers make it a book well suited for classes on podcasting.

Jacqueline N. Parke, founder and CEO of Sweet G. Communications, a marketing and podcast production company, has over 25 years of marketing, business development and communications experience. She is also an adjunct instructor at Mercy College (Dobbs Ferry, New York), where she created a course called Podcasting: Creation and Strategy.

Table of Contents


Acknowledgments

Foreword by David S. Weinstein

Preface

Introduction

Part I. Industry Overview: The Golden Age to the Digital

Chapter 1. The Golden Age to the Digital Age

Chapter 2. Game-changing Podcasts

Chapter 3. Industry Trends and Statistics

Part II. Podcasting Platforms

Chapter 4. What Is Your Podcasting Goal?

Chapter 5. Defining Your Audience

Chapter 6. Choosing Your Podcasting Platform

Chapter 7. Editing Your Podcast

Part III. The Host(s), Listener, Producer Factor

Chapter 8. Be the Host, Get a Host or ­Co-host?

Chapter 9. The Host(s): Role and Expectations

Chapter 10. The Producer: Role and Expectations

Part IV. Let’s Create Your Podcast!

Chapter 11. The Production Process

Chapter 12. Writing Scripts, Intros, Outros and Journaling

Chapter 13. Fiction Podcasts

Chapter 14. Show Topics: Plan Ahead of Time

Chapter 15. Interacting with Guests (On–and ­Off-Air)

Chapter 16. The Guests: Creators, Experts and Influencers

Chapter 17. Overcoming Common Issues

Part V. Marketing Your Podcast

Chapter 18. Perception Is Reality

Chapter 19. Advertising and Social Media

Chapter 20. Podcasting for Business

Conclusions: The Final Presentation

Bibliography

Index

Erscheinungsdatum
Zusatzinfo 27 photos, bibliography, index
Verlagsort Jefferson, NC
Sprache englisch
Maße 152 x 229 mm
Gewicht 308 g
Themenwelt Mathematik / Informatik Informatik Web / Internet
ISBN-10 1-4766-8193-7 / 1476681937
ISBN-13 978-1-4766-8193-1 / 9781476681931
Zustand Neuware
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