Digital Personal Branding
Kogan Page Ltd (Verlag)
978-0-7494-7967-1 (ISBN)
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In today's business environment, it is vitally important to have tightly focused, articulate and clearly expressed self-presentation. A personal brand can be a great way to portray personal and professional identity, however in the ever-growing multi-channel digital ecosystem, getting it wrong can have devastating results. Digital Personal Branding not only offers a clear overview of the reach and power a successful personal brand can have, but also outlines a step-by-step process that will allow readers to build one of their own.
Highly practical in nature, Digital Personal Branding takes a fascinating look at the way personal brands have influenced the modern world (for both good and ill). Filled with tried and tested techniques, it includes a toolkit of exercises and helpful tips that will enable any reader to confidently develop a successful and sustainable personal brand using freely available digital channels.
Nathaniel Schooler is at the forefront of social media and digital technology. He is recognised as an independent assessor of technology platforms, and is Managing Director of Kinetica, a social and retail delivery business. The Kinetica blog was listed in the top 20 influential UK marketing blogs (www.http://creationkinetica.com/blog/). Nathaniel has built digital marketing coaching programs with agencies, large multi-nationals and independent businesses, and is a successful independent marketing consultant and mentor. His webinars are viewed widely and produced in collaboration with other leading industry figures. Douglas Commaille has spent the last 20 years refining and testing techniques for implementing personal branding for corporate and individual clients across the globe. He was formerly Commercial Director at Leo Burnett Group, and is an experienced business director and brand marketing leader. He consciously challenge the 'status quo' by pushing boundaries with creative and innovative commercial 'thought leadership' to engage and inspire.
Section - 1 -: Your Raw Material;
Section - 2 -: Connecting with 'Your Brand';
Section - 3 -: Crafting 'Your Brand';
Section - 4 -: Expressing 'Your Brand'
| Verlagsort | London |
|---|---|
| Sprache | englisch |
| Maße | 162 x 240 mm |
| Gewicht | 785 g |
| Themenwelt | Mathematik / Informatik ► Informatik ► Grafik / Design |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 0-7494-7967-1 / 0749479671 |
| ISBN-13 | 978-0-7494-7967-1 / 9780749479671 |
| Zustand | Neuware |
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