The Principles and Processes of Interactive Design

Jamie Steane is the Head of Visual Communication and Interactive Media Design at Northumbria University, UK, where he leads the strategic development and management of a multidisciplinary group of courses including Graphic Design, Interactive Media Design and Motion Graphics and Animation Design.

Introduction: What is interactive design?

Chapter 1: Research for Interaction: Understanding the brief
Market research
User research
Visual research
Industry perspective – Eilidh Dickson & Helle Rohde Andersen, CIID
Workshop I: ‘Connected life’

Chapter 2: Design Development: Conceptual thinking
Organizing information, Site maps and task flows
Navigation systems
Designing learnable interfaces
Creating prototypes and wireframes
Storyboarding and animatics
Feedback and user-testing
Industry perspective – Campbell Orme, Moving Brands
Workshop II: ‘The cube’

Chapter 3: Colour and Image: Colour meaning and psychology
Colour in technical detail
Working with colour
Using colour systems
Encoding and decoding images
Preparing images
Using image libraries
Industry perspective – Tim Beard, Bibliotheque Design
Workshop III – ‘Taste after taste’

Chapter 4: Digital Typography: Fundamentals
Classification and selection
Legibility and readability
Using type on television
Using type as image
Using type for information
Type on the web
Using type on small and dedicated devices
Industry perspective – Mathias Jespersen, e-Types
Workshop IV – ‘Semi-precious’

Chapter 5: Grids and Layout: A short history
Principles of composition
What are grids? Screen size and layout
Laying out web content
Fluid, responsive and adaptive design layouts
Television screen layout and standards
Industry perspective – Matt Verity, TrueView
Workshop V: ‘Its all news to me’

Chapter 6: Interactive Formats: Web publishing
An enhanced web experience
Online advertising and banners formats
Mobile and tablet
Games
Dual screens
TV graphics components
Interactive television
Formats without boundaries: experiences and events
Industry perspective – Charles Batho
Workshop VI: ‘One message, many formats’
Chapter 7: Presenting your Ideas: Preparing for a presentation
Digital presentations
Physical presentations
Creating portfolios
Industry perspective – William Lidstone, Razorfish
Workshop VII: ‘Perfect pitch’

Conclusion
Glossary
Bibliography
Useful Resources
Index
Acknowledgements and Credits