The Field Guide to Supergraphics - Sean Adams

The Field Guide to Supergraphics

Graphics in the Urban Environment

(Autor)

Buch | Hardcover
384 Seiten
2018
Thames & Hudson Ltd (Verlag)
978-0-500-02134-7 (ISBN)
21,10 inkl. MwSt
Award-winning designer Sean Adams presents over 100 case studies of environmental graphics and murals from around the world.
The definition of a supergraphic has changed over the last twenty years. Once, only a large decorative design on a wall or building was a supergraphic. Today it encompasses architectural delineation wayfinding and identifying signage, illustrative murals, and branding elements. A supergraphic can take the form of an enormous logo on the side of a building, a wall of multi-colored squares, or an oversized restroom symbol. Digital technology now allows for interaction and screen-based media on a large scale. The audience can now truly communicate with an architectural space in a unique and personal manner. The difference between a large overwrought design on the wall and a successful supergraphic is typically based on two points: a strong concept, and interaction with the architecture, light and space. Many people can paint stripes on a wall. But a designer can use the entire volume, sense place, context and changing environment to create a story with words, colour and shapes. This book includes examples of the best supergraphics internationally. These are evidence of the sense of delight when a beautifully crafted graphic solution and smart concept are married to remarkable architecture.

Sean Adams is a founding partner of the award-winning design firm AdamsMorioka and has been cited as one of the forty most important people shaping design internationally. A former AIGA national president, he is the Executive Director of the Graphic Design Graduate Program at ArtCenter College of Design. Adams is the co-author of Logo Design Workbook and Colour Design Workbook and sole author of The Designer’s Dictionary of Colour and the series Masters of Design.

Introduction • Types of Supergraphics • Corporate Projects • Wayfinding Projects • Retail Projects • Cultural Projects • Civic Projects • List of Contributors

Erscheinungsdatum
Zusatzinfo 375 Illustrations, color
Verlagsort London
Sprache englisch
Maße 200 x 150 mm
Gewicht 890 g
Themenwelt Kunst / Musik / Theater Design / Innenarchitektur / Mode
Mathematik / Informatik Informatik Grafik / Design
ISBN-10 0-500-02134-1 / 0500021341
ISBN-13 978-0-500-02134-7 / 9780500021347
Zustand Neuware
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