Production for Graphic Designers

This introduction to pre-press and print processes emphasizes practical knowledge that will help designers to know which techniques are appropriate for a particular job, how much of the print preparation should be done in the design studio, and ways to control quality, budget and schedule.

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During the past ten years there have been revolutionary changes in the technology of printing, most specifically in the prepress stages of design, typesetting and origination. These all have profound implications for the graphic designer. Perhaps more than ever before, it is crucial for designers to acquire a full and up-to-date knowledge of the whole range of printing processes and procedures, with all their advantages and limitations. This book fills the need for a comprehensive introduction to all prepress and print processes. At each stage, it takes the designer from first principles to the latest developments. The emphasis is on practical knowledge that will help designers to know which techniques are appropriate for a particular job, how much of the print preparation should be done in the design studio, and the best ways to control quality, budget and schedule. It includes a comprehensive glossary of printing and computer terms. Alan Pipes is an illustrator and writer, specializing in applications of computer graphics, graphic and product design. The author of "Drawing for 3-Dimensional Design" (1990), he has also worked in book and magazine production.
He edited "Cadcam International" for several years, and is a regular contibutor to design and computer magazines.