Desktop Design
Getting the Professional Look
Seiten
1990
Routledge (Verlag)
978-0-948905-46-9 (ISBN)
Routledge (Verlag)
978-0-948905-46-9 (ISBN)
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Takes the reader through the basics of desktop publishing design and on to examples of techniques and devices which can be used by inexperienced users to simulate professional results. The examples range from newspapers and magazines to letterheads and logos.
This book takes the reader through the basics of desktop publishing design and on to examples of techniques and devices which can be used by inexperienced users to simulate professional results. The examples range from newspapers and magazines to letterheads and logos, and the author aims to provide a straightforward and commonsense guide for the DTP user. The book includes advice on colour work and examples and is intended for use by desktop publishing users. It will be of equal interest to learners needing a quick method of achieving professional-looking results and professionals wanting to extend their technique.
This book takes the reader through the basics of desktop publishing design and on to examples of techniques and devices which can be used by inexperienced users to simulate professional results. The examples range from newspapers and magazines to letterheads and logos, and the author aims to provide a straightforward and commonsense guide for the DTP user. The book includes advice on colour work and examples and is intended for use by desktop publishing users. It will be of equal interest to learners needing a quick method of achieving professional-looking results and professionals wanting to extend their technique.
Part 1 Design basics: shapes in typography; grids; type; kerning; typeseizes; crossheads; typefaces; matching the face to the job; emphasis; images; scanning; drawing packages; graphs and charts; rules; boxes and tints; reversals; colour. Part 2 DTP in action: house style; logos; letterheads; forms; invoices and questionnaires; pamphlets; flyers and tickets; catalogues and price lists; advertisements; newspapers and magazines; sales brochures; company reports; manuals and small books; presentations; slides and graphs. Part 3 Beyond the screen: laser printers and typesetters; presentation and binding; the future of electronic publishing.
| Erscheint lt. Verlag | 29.3.1990 |
|---|---|
| Zusatzinfo | illustrations, glossary, index |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 220 x 220 mm |
| Gewicht | 520 g |
| Themenwelt | Kunst / Musik / Theater ► Design / Innenarchitektur / Mode |
| Informatik ► Grafik / Design ► Desktop Publishing / Typographie | |
| ISBN-10 | 0-948905-46-8 / 0948905468 |
| ISBN-13 | 978-0-948905-46-9 / 9780948905469 |
| Zustand | Neuware |
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