The Complete Guide to Digital Graphic Design
Thames & Hudson Ltd (Verlag)
978-0-500-28315-8 (ISBN)
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A review of the fast changing world of graphic design, this guide should be essential reading for anyone involved in the graphics industry. Its succinct but comprehensive coverage of a multitude of technical issues confronting today's graphic designers, coupled with examples of graphics from around the world, makes it ideal for those already employed in graphics who feel the need to improve their technical and theoretical skills, as well as students. Starting with a showcase of some of the best practitioners in the fields of print, exhibition design, advertising, signange, packaging, multimedia and the web, this handbook also provides detailed information on designs basics such as type, colour and images.
Bob Gordon is currently a senior lecturer at the University of Brighton and a visiting lecturer at Kingston University, London. He has experience across a wide range of graphic design areas, including magazines, publishing, promotions and exhibitions.
Section 1: Design Basics - examines the fundamentals of design, including shape, design dynamics, the process of design and an in-depth exploration of type, layout and colour. Section 2: Surface Design - covers designing for print, advertising, packaging, signage and exhibition design, and looks at specific design and technical issues for each medium Section 3: Design for the Screen - concentrates on the specific design considerations involved in preparing material for the Internet and multimedia. It covers all the relevant technical information, such as file sizes, resolutions, software and planning required to create striking yet efficient screen-based design. Section 4: Type/Colour/Image - detailed tips on designing with type, colour management and image creation, including photographic and drawing programs - scanning, file formats and specific software applications.
Erscheint lt. Verlag | 15.4.2002 |
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Zusatzinfo | 531 colour illustrations |
Verlagsort | London |
Sprache | englisch |
Maße | 235 x 260 mm |
Gewicht | 1000 g |
Themenwelt | Kunst / Musik / Theater ► Design / Innenarchitektur / Mode |
Mathematik / Informatik ► Informatik ► Grafik / Design | |
ISBN-10 | 0-500-28315-X / 050028315X |
ISBN-13 | 978-0-500-28315-8 / 9780500283158 |
Zustand | Neuware |
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