Communication Design

Insights from the Creative Industries

Derek Yates, Jessie Price (Autoren)

Buch | Softcover

208 Seiten

2015
Fairchild Books (Verlag)
978-1-4725-3440-8 (ISBN)

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The success of a piece of communication has always been dependent on the connection between content, form, audience and context – what the message is, who it’s aimed at, what it looks like, and how and where it’s communicated. In recent years the balance between these elements has shifted.

This book bridges the gap between education and emerging practices to provide students and practitioners with the information they need to understand the new skillsets required to succeed in this changing communication environment. Organized into themes of brand, experience, conversation, participation, navigation, advocacy and critique, it explores the core ideas shaping contemporary practice. Alongside case studies of game changing projects, it uses analysis of historical context and interviews with key thinkers and practitioners to provide a relevant and contemporary guide to the creative employment landscape.

Derek Yates is Programme Leader, Winchester School of Art, Southampton University, UK. Jessie Price works as a researcher at the University of the Arts, UK, and as a freelance designer for numerous publishers, authors and arts professionals.

Introduction

Chapter 1 - Brand
Systems; In Conversation with Mason Wells, Bibliothéque Design; Strategy; In Conversation with Mat Heinl, Moving Brands; Ecosystems; In Conversation with Simon Manchipp, SomeOne; Authenticity; Heritage

Chapter 2 - Experience
Motion Graphics; In conversation with Shane Walter, onedotzero; Environment; In conversation with Designer and Director Kate Dawkins; Play; In conversation with Kevin Palmer and Matt Wade, Kin; Touch; Experiential Marketing

Chapter 3 - Conversation
Collaboration; In Conversation with Matt Webb, Berg London; Iteration; Prototyping; In conversation with Mills, UsTwo; User Testing

Chapter 4 - Participation
Behavior Change; In Conversation with Adrian Ho, Zeus Jones; Generative Systems; In Conversation with Hashem Bajwa, De-De; Participation and Advertising; In Conversation with Karsten Schmidt (aka Toxi); Open Source

Chapter 5 - Navigation
Information Overload; Curation; In Conversation with Will Hudson, It’s Nice That; Visualizing Data; In Conversation with Max Gadney, After the Flood; Beautiful Data; In Conversation with Stefanie Posavek

Chapter 6 - Advocacy
Activism; In Conversation with Lucienne Roberts,LucienneRoberts+; Social Responsibility; In Conversation with Tara Austin & Paco Conde, Ogilvy & Mather; Sustainability; In Conversation with Nat Hunter, RSA

Chapter 7 - Critique
Design Discourse; Design Publishers; In Conversation with Adrian Shaughnessy, Intro and Unit Editions; Speculative Design; In Conversation with Anthony Dunne and Fiona Raby, Dunne & Raby; Research/Content; In Conversation with Lindsay Liu, 10x10

Further Reading
Credits
Index

Reihe/Serie	Required Reading Range
Zusatzinfo	200 colour illus
Verlagsort	London
Sprache	englisch
Maße	210 x 270 mm
Gewicht	781 g
Themenwelt	Kunst / Musik / Theater ► Design / Innenarchitektur / Mode
Themenwelt	Mathematik / Informatik ► Informatik ► Grafik / Design
ISBN-10	1-4725-3440-9 / 1472534409
ISBN-13	978-1-4725-3440-8 / 9781472534408
Zustand	Neuware