The Little Fish Guide to Writing Your Own Website

Jackie Barrie is a writer, speaker and trainer who provides marketing and copywriting services to small businesses throughout the UK. She specialises in making complex information appear simple, and calls it 'writing without waffle'.

Glossary Introduction Defining copywriting Long copy v short copy Before you start Writing your Home page Writing your 'About us' page What NOT to write on your 'About us' page Writing your product pages for e-commerce Going viral Other important web pages Web copy DOs and DON'Ts Legal considerations Updating your existing website Web design tips The power of video Search engine optimisation (SEO) made simple Choosing your URL Finding your best keywords How to optimise a web page Discovery questions Continuous improvement The future of websites About Jackie Barrie Appendix A: Sample Home page copy Appendix B: Sample calls to action Appendix C: Sample 'About us' copy Appendix D: Sample 'Why choose us' copy Appendix E: Sample (long) product copy