Basics Typography 03: Understanding Type
AVA Publishing SA (Verlag)
978-2-940411-82-5 (ISBN)
- Titel ist leider vergriffen;
keine Neuauflage - Artikel merken
Whether you specialize in typography as a subject in itself or use type within your graphic or communication designs, understanding more about what type is and how it works will inform your practice and improve your work.
If you want to know more about the difference between Bodoni and Bembo; why Arial is not the same as Helvetica and what alternatives to consider; what types to respect and what types to avoid, then you will discover the answers here. This book is about looking closer at what most take for granted. Once hooked, you will never see type in the same way again.
Michael Harkins was a director within a successful graphic design company before returning to education to teach full time. He is course leader for MA Graphic Design at the University of Portsmouth, UK.
Chapter 1: What is type?
Type today
The development of type
Case study 1 - Francessco Griffo: Punchcutter
Describing type
Task 1: Serifs
Chapter 2: Type genealogy
Keep it in the family
Distant relations
Case study 2 - Adrian Frutiger and 'Univers'
What's in a name?
Chapter 3: Type in context
General types
Case Study 3 - Fiona Ross and non-Latin types
Type relationships
A need to reclassify?
Task 2: A need to reclassify?
Choosing types - what to consider
Task 3: Appropriateness
Chapter 4: Old, new and familiar faces
Regular types
Genuine types
Case study 4 - The Garamond(s)
Unique types
Finding type
Task 4: Old and new
Chapter 5: Identifying type
Type spotting
Case study 5 - Erik Spiekermann a life in type
Genetically modified types
Task 5: A few good types
Chapter 6: Type and technology
The big reunion
Case study 6 - Jeremy Tankard digital font design
Common type formats
Task 6: OpenType functions
| Reihe/Serie | Basics Typography |
|---|---|
| Zusatzinfo | 200 colour illus |
| Verlagsort | Lausanne |
| Sprache | englisch |
| Maße | 160 x 230 mm |
| Gewicht | 523 g |
| Themenwelt | Kunst / Musik / Theater ► Design / Innenarchitektur / Mode |
| Informatik ► Grafik / Design ► Desktop Publishing / Typographie | |
| ISBN-10 | 2-940411-82-4 / 2940411824 |
| ISBN-13 | 978-2-940411-82-5 / 9782940411825 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
aus dem Bereich
